For an ecommerce business that strives to gain a competitive edge online, finding an optimal solution is imperative. That’s where the importance of decent website design comes into being. Now that you are wondering how an effective e-commerce business can generate ecommerce leads and sales – look no further than this post!
This post enlightens you about the five crucial web designing Dubai strategies to improve your ecommerce website’s design elements. But before that, let’s understand why website design is an imperative aspect for ecommerce businesses.
In general, eCommerce websites are like regular websites. The only additional features they have are SSL configuration, site architecture, payment options, page load speed, design, as well as photography. A good online retail website supports adequate server resources. Else, the store slows down or crashes.
Website design for any such retail business is as crucial as any store design or layout of products. Solid designing solutions of a website define the impressions that prospects will gain about the brand. Besides building credibility and trust, excellent website design keeps SEO optimised, lowers bounce rates, and increases conversion rates. Each improvement to the website generates traffic, conversions, and customer satisfaction.
The method of ecommerce website development encompasses building a structure, programming, publishing, web designing, and database management. However, there are times when your current website stops performing or doesn’t look visually appealing! In such cases, an ecommerce website needs to undergo a redevelopment phase.
So, whether you want the website to work again or you want to design your new ecommerce website, following these tips will be valuable.
#1 Giving Importance to A Functional Theme & Website Performance
A website is your ecommerce business’s foundation. While considering the eCommerce web development, you need to select a proven platform like Magento, BigCommerce, Shopify, etc. If your business serves multinational customers using various currencies, you can think of building a multi-channel or omnichannel. However, that would only require a robust platform. Upon selecting the platform, the next big concern is choosing the theme, which must be:
- Visually appealing
- Customisable to the brand
- Should load speedily
- Must be responsive
- It must work on every browser
To make the customer interaction with your website more seamless, you need to check for these aforementioned considerations.
Now comes another important aspect that influences website traffic: PageRank! You must use proper eCommerce SEO & search marketing such that the pages get a high rank & shoppers will easily find you. Website performance & page load speed also make a huge difference to the user experience and search engine ranking. Whimsical shoppers abandon slow websites.
In fact, the Google algorithm has ranked the page load speed for mobile phones. So, the bottom line is that your website must have faster-loading pages that lead to better UX or user experience. Hire an ecommerce website development company to improve website performance!
#2 Creating Responsive Websites That Are Highly Secure
Having each website page optimised for mobile devices seems like a no-brainer. However, there are thousands of merchants who try out old themes & websites that display on the desktops only. But statistics tell you a different story, indicating that most page views come from mobile devices. So, your website might not attract potential customers if your website is not mobile responsive.
Mobile customers should be able to search, browse, and purchase right from their smartphones hassle-free. But without gaining trust, a prospect will never be able to turn into a loyal customer. Trust between customers and merchants takes time to build. An immediate improvement that can build trust is to have each page encrypted via HTTPS protocol. Customers expect you to keep your private data secure. For added security, never store the fundamental data such as credit card details on the company website.
#3 Narrow Down Your Product List & Improve Website Search
Offering multiple choices to the customers may hinder the sales figure. And purchasers have the decision paralysis when and if they get overwhelmed with various options. The best way you can resolve this issue is by consulting an ecommerce web design Dubai Company that ensures you with these pointers:
- Limit the products to one niche in order to serve the customers in a better way
- Pre-select the best products and Limit the choices to two or three products despite having multiple choices
- Streamline the checkout process with fewer clicks (remember that every additional click reduces the chance for a sale to get completed)
- Include a fast, scalable, and reliable website search
- Never settle for a default search engine you discover on a majority of websites (what you need to do is purchase a third-party search engine and offer shoppers multiple filters)
- Get in-depth product descriptions that use the targeted keywords to let search engines find them easier and more speedily
#4 Insert Premium Pictures & Videos on Your Website’s Product Page
A picture speaks a thousand words! And if your website’s product page does not include any video or picture, your prospects might not consider buying from you! Surveys suggest that they only have around 10 seconds to invest in a particular website. So, within these ten seconds, you need to grab their attention and involve them in something to remain on the page for more seconds.
That’s where quality photos and videos come into being. Photos happen to be an ideal solution that grabs customers’ attention, and videos keep them engaged on the page. Videos may also tell a complete story, which otherwise a photo can’t explain. So you can try & add product photos and videos to offer an engaging experience to your prospects and loyal customers.
#5 Creating a Painless Transaction Procedure
So far, you’ve managed to do every bit of hard work that will impress your prospective customers. But what about the time when your prospect drops a business product in the shopping cart only to experience more hurdles during the checkout procedure? Here are the signs that indicate your ecommerce website’s transaction procedure isn’t convenient:
- Surprising shipping costs
- No return policies explained
- Some payments cannot get accepted
- The need to create an account to complete the whole purchase
If your ecommerce website takes all the excitement out of a customer’s shopping spree, the chances are high that the prospect will abandon that cart. Well, to refrain from such issues, here’s what you should follow.
Ensure that your ecommerce web design Dubai features a seamless transaction process. For this reason, you need to post the shipping policies & fees on the product pages and home page. Posting these important details will eliminate unpleasant surprises.
For payment types, it’s better to upgrade the payment method and include all the types. Never exclude banking cards, international credit cards, online payment gateways, and digital wallets. A significant barrier to a speedy sale needs customers to “sign up” or have their account before purchasing. Instead, you can use the guest checkout form if you wish to overcome such obstacles. As soon as they complete the purchase, they can use the information to set up the account with a single (or two) click!
With these tips based on web designing Dubai, you can make your website more engaging. Keep your customers the top priority by implementing these strategies, making their purchase seamless and straightforward.
