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Nowadays, every business, large or little, tries to get into the eCommerce market. Given that eCommerce platforms already have a consumer base, it is the most effective option to reach a larger audience. More well-known businesses are also deciding to launch their online storefronts. Due to this, the eCommerce market is now more competitive than ever. If you are here, it means you already operate an online store and want to boost sales. There is no need to be concerned because the work is not insurmountable. Let's now discuss the procedures needed to increase ecommerce sales in india.
.How to increase eCommerce sales in India
1. Design a mobile-optimized store: The majority of internet users in India today use their mobile devices to browse the internet, so make sure your store is suitable for mobile consumers. You need a quick-loading website, extremely intricate and captivating visuals, and optimized images and videos for this.
2. Product informational photos and details: With fiercer competition, products must have crystal-clear visuals and, whenever possible, educational films. You must have the best, highest-quality images shot of your products in order to display them. It makes the products more appealing and aids in boosting sales as a result.
3. Include client video and text testimonials: Customer reviews are important for every website you visit. Additionally, consumers make decisions using reviews provided by other actual people who have used the products on any e-commerce platform. In order to establish a trustworthy relationship between the customer and your company, it is important to have positive evaluations and testimonials.
4. Include a real phone number and the company address in the footer to enhance trust and encourage clients to make thoughtful judgments. Make sure the phone number is operational as well so that anyone with a question can call.
- Offer COD shipping: The majority of Indian customers are still unfamiliar with online payment options, therefore they are constantly looking for things they can purchase with COD, which makes it easier for them to make payments. So do include the COD incentive to boost your sales.
- Offer a warm-up discount:Add a special 10% discount to pique the curiosity of every new customer making their first purchase from you in order to turn them into a devoted customer.
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7. Offer branded packaging with a customized design: Your branding should extend to your packaging in addition to your items. These days, a lot of small businesses include handwritten notes or exclusive discount cards for subsequent purchases, which helps create lasting client-business ties. To make your product distinctive and unforgettable, you may also achieve so with some customized packaging.
8. Use social media to raise brand awareness: Social media is the new marketing strategy because it is a far less expensive approach to immediately reach millions of people worldwide. Additionally, employing social media to develop a relatable brand identity can aid the company in the long term.
- Utilize WhatsApp and SMS marketing for order and sales updates: You can use this strategy, which many start-up companies use to communicate with customers directly. In this manner, their customers will remember them more and are more inclined to place future orders. Additionally, regular updates regarding orders placed or sales updates support the development of a trustworthy reputation for the business.
- Pay attention to your current clients.
When a business is having trouble expanding, it frequently believes that it is because there aren't enough customers. If you offer high-quality services, clients will come to you.
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