The Invitation to Buy is Risky Business
Whenever you ask a prospective customer to buy from you, you’re asking them to take a risk. For the customer, the first purchase from an unknown vendor is a risk of finances, a risk of time, maybe even a risk of reputation.
As the perceived level of risk goes up, the chances of making the sale go down. For any business to prosper and attract new customers it needs to be very good at diffusing risk. If you need acronym naming services, then Unboxfame can help you with that by giving you the perfect name.
The Antidote To Buying Risk
Fortunately there is an antidote to risk. It’s brand credibility. If you’ve been running into risk resistance in selling to new prospects, it’s time to boost your brand’s credibility.
Many factors combine to determine your brand’s credibility, including how long you’ve been in business, the results you’ve created for clients, the business partners you’ve attracted, the quality and experience of your people and your reputation in the marketplace. If you are looking for a naming agency, then you are at the right place. We are one of the best companies that can provide you with a unique name for your business, startup.
The Fastest Way to Boost Credibility
If you’re looking for the fastest and most powerful way to boost your credibility, harvest the value of the good work you’ve done in the past. Enlist the support of your client base. Collect quotes of clients saying good things about your company. Display the quotes on your website, in your brochures, even in your proposals.
People generally put more stock in a customer’s opinion than a vendor’s advertising claims. What you say can be dismissed as bragging. What your customers say is accepted as truth, as long as the quotes pass the genuine test. If you need startup naming services, then Unboxfame is the best company that can give you the best name for your business.
Can You Pass the Genuine Test?
This is where many attempts to harvest customer comments fail miserably. All too often companies ghostwrite glowing testimonials for their customers to sign, but the end product comes across as contrived or coerced.
Prospects today don’t fall for manufactured testimonials that just sound like more brochure copy wrapped in quotation marks.
Make A Personal Connection
In the actual customer interview, the first priority is to set a friendly and personal tone. Interviews yield the best comments when the customer feels relaxed. I make a point of establishing some personal rapport with each customer before diving into the list of questions.
I use open ended questions to invite the customer to explore. I encourage them to express their personality rather than use their “just business” voice. When my client has informed me of hard dollar figure benefits the customer has realised, I prompt the customer to comment directly on the financial results. If you require brand name ideas for clothing, check out our website. We provide the best naming services for your company.
Get The Exact Words
I record the interview on my trusty Olympus digital voice recorder. It’s vital to get the customer’s exact words, so that the quotes will be based on their actual comments and not an approximate memory of what they said.
Preserve The Customer’s Voice
Next I’ll have the interview transcribed so I can see the customer’s exact words on paper. I’ll edit the comments to produce concise potent quotes. I take extra care in keeping the customer’s own words and thought patterns intact to ensure the customer’s real voice comes through. If you are searching for startup naming services, we offer the best names for your business that are suitable according to your needs.
By following this reporter interview process I have collected extremely valuable quotes to boost my client’s brand credibility and sales efforts. In a recent assignment for a software company I conducted more than a dozen customer interviews at their users’ conference.
