Domain Authority (DA) is a number (metric) that indicates a website's authority. The higher your domain authority, the higher your chances of ranking higher on search engine result pages (SERPS) and getting more organic traffic.
The Domain Authority index was developed by Moz, but other companies have produced similar indices, ranking domains based on a number of factors and giving scores from 0 to 100.
PageRank was introduced by Larry Page (one of Google's founders). He is still used today to measure the importance of web pages and his website.
Before we delve deeper into domain authority, we need to clarify. Domain Authority and Page Authority are other metrics developed by Moz.
How to Check Domain Authority
Domain Authority may seem complicated at first. Luckily, it's very easy to check her DA score on her website yourself. Follow her 4 steps:
- Go to the free Link Explorer tool.
- Enter the URL withinside the search bar mentioned on the page.
- Sign up for a free account. Already a member? login.
- Analyzes the data provided by the website.
Different Ways To Increase Your Domain Authority
We've talked a lot, but there's one more important topic… how to increase your domain authority. This is explained in this section. By following the three-step process outlined below, you'll be well on your way to a higher DA.
1. Get the basics right
First things first: Make sure your website is set up correctly. This means optimizing the content on your pages, ensuring your website loads quickly, and creating mobile-friendly websites that are easy to browse on mobile phones and tablets.
Here are a few recommendations to get you started:
Don't ignore internal links as they help search engines like Google crawl and index your content. Make sure your anchor text matches the page you're linking to.
Test your website for mobile readiness. A mobile-friendly website provides a better user experience and increases the likelihood that your content will protect your backlinks.
Make your website load faster with PageSpeed Insights. Slow pages have high bounce rates, which is a red flag for Google and other search engines.
2. Build quality backlinks
When it comes to domain authority, quality backlinks are king. The more you have, the higher your score.
3. Create Great Content:
Authoritative websites only link to content if it's worth your attention. Take the time to create in-depth blogs, videos, and more that are better than what's already available on the web. The effort is worth it and guaranteed.
4. Promote Your Content:
Good content is not enough. Give it a boost by promoting it on your mailing list and social media followers. This will allow you to keep track of your work and increase your chances of getting backlinks.
But link building also requires a more proactive approach. To do this, contact trusted websites and ask them to link to you. You should know that there is a right way and a wrong way. This is explained in the link-building article above.
5. Guest Blog Commits:
Finally, for reputable sites, guest blogs are a great way to build backlinks. For one thing, you might be able to link the content you write back to your website.
Then someone who reads your guest post might like it, search your site for similar content, and link to some of your posts.
Also Read: 99+ Best Guest Posting Sites To Build Backlinks & Traffic
6. Reduce Poor Quality Backlinks
Not all links are created equal. To improve your domain authority score, you need to ensure high-quality links and eliminate low-quality links. But here comes the question:
What is a quality link?
A quality link is one that comes from a reputable site. For example, a link from The New York Times is considered high quality because the publisher is well-known and respected. On the other hand, links from unknown spam websites are considered inferior.
The easiest way to eliminate bad links is to use a tool like SEMrush/Ahref. This helps you identify backlinks that are dropping your domain authority score. Once you have the full list, manually remove them if possible or disavow them via Google.
If you're looking for the best content writing services for your guest blogging, Wittypen is the one-stop solution for you.
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