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Time has changed and thus, has changed the PCC tactics. If you are still using the same PPC tactics that you were deploying in December 2019, then you need to think twice. The new year is the best time to try the latest PPC strategies that are new and worth it.   

You might have observed that your B2B PPC program is working well. And the question that may arise in your mind is, why to change anything. The answer is you don't know what you might be missing.   

This year has changed a lot of things. And, surely, your industry, business, and competitors might have impacted by these changes.   

Plenty of changes are even seen in online advertising with the inclusion of a lot of new functions.   

If you are using the same strategies of 2019, then it's time to break the barrier and try out new strategies.   

Perplexed about where to start?    

We have highlighted the top 5 strategies.  

Read on. 

1. Call Recording  

If you are selling an expensive, sensitive, or complex product or service, your customers may not convert online, but they will try to have a conversation first. Hence you should use call ads and call extensions to get them to call. By doing this, you can see their call duration in Google Ads and the number of calls. But with the provided data, you cannot know what the conversation was or what happened next. Were the calls received converted into leads? You are clueless as you had no way to listen to the call at this point of time.   

As a result of which many advertisers choose to implement third-party call tracking systems. These third-party call tracking systems often worked well, but they were just another thing you need to learn, set up, and manage. But now, the time has changed; Google Ads provide you recording option, so you can listen to these calls while staying within the Google ecosystem.  

Here’s what you can see in your Google Ads account with the call recording option

                                        

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