Food adoration
We all love the internet for a variety of reasons, one of which is that it allows you to order food on demand while lying in bed watching your favorite TV shows. Isn't it incredible? The level of convenience that technology has brought into our lives. Food Delivery Apps are the technology we're talking about.
These apps have made life a lot easier for indecisive people who can't seem to make up their minds. (Guilty)! Food delivery apps in India, such as FoodPanda, Swiggy, Zomato, FreshMenu, Fasoos, Burger King, and others, have all established themselves as among the best options for satisfying hunger pangs. So, how do you go about making one for yourself? In this article, we'll go over how to start your own Food Delivery App and build a reputation for reliable food delivery in your area.
Millennials (including myself) have already made the switch from traditional dine-out to mobile on-demand food to satisfy hunger pangs as late as 12-1 a.m. This is due to the fact that you have access to a diverse range of cuisine options from a nearly limitless number of restaurant options. Why would you want to go somewhere? Food delivery apps are here to stay, and, let's face it, they'll always be profitable because, well, it's food! Every time, someone or something requires assistance.
So, in order to launch your own food delivery app, you must first choose a model on which your app's operations will be based. Let's take a look at the two models used by food delivery apps.
- The Food Aggregator Model is based on the concept of a food aggregator.
- A platform for food delivery with logistical support.
- Model of a Cloud Kitchen
Before we get into the details, let's just say that one of the most important metrics for the success of food delivery is customer satisfaction.
Food Delivery Aggregator Apps
As the name implies, an aggregator food app is a platform that manages both customers and restaurants while also assisting with traditional food delivery. These apps provide a list of various restaurants that are eligible to deliver food in the geographic location specified by a specific customer. Of course, as we all know, these apps contain user reviews, ratings, suggestions, and prices that can assist users in deciding which restaurant to visit or which food item to order.
Food aggregators' primary function is to help restaurants with order fulfillment and exposure. Once the order is placed, the aggregator apps send the order's information to the appropriate restaurant.
The delivery of food is done by the restaurants themselves in aggregator apps like Swiggy and Zomato. This aggregator model portal is ideal if you want to invest a lot of money and cover a large geographic area.
Apps that help with delivery and logistics
Logistics support, as the name suggests, will be a type of food delivery app that allows customers to deliver food to themselves rather than having a restaurant send one of their employees to deliver an order. This provides a strong incentive for restaurants to join the app on a voluntary basis. This saves them the trouble of dispatching one of their employees and allows them to better prepare for incoming orders. Furthermore, restaurants are exempt from paying a driver to deliver their food, saving money on gas, vehicle expenses, and so on.
In the long run, food delivery services with logistics support, such as UberEats and FreshMenu, will tend to receive more order volume and more restaurants will agree to sign up with them, as many restaurant owners refuse to partner up if they have to send their orders themselves, even if it means losing orders. For both restaurants and users, convenience is critical; if the app becomes inconvenient, users will go offline or, worse yet, switch to a competitor's app.
Model of a Cloud Kitchen
Cloud Kitchen is a new player in the food delivery app market. What are cloud kitchens, exactly? Cloud Kitchens are food establishments that accept incoming orders via online ordering but do not offer dine-in service. Food delivery apps with logistics support will undoubtedly include cloud kitchens. However, they're worth mentioning because they're one of the most profitable food business ideas, so you might want to use it in your startup.
Obstacles to launching your own food delivery app
The food delivery app industry is a crowded, hyper-competitive market. It's all too easy to get lost in the market and get sucked into other food delivery apps. (Intended pun!) In India, there are numerous obstacles to launching and maintaining a food delivery app. Let's take a look at these issues. We can go about navigating through these step-by-step to form a successful app once we have a blueprint of what problems a business model like this faces.
- Uncertainty about the target market.
- There is some ambiguity with app versions for different groups of people.
- Getting the right mix of useful features for the app
- Lack of knowledge about how to work with restaurants or food delivery services
- Employees, services, and inventories are not managed properly due to a lack of an administration dashboard.
- Advertising that is ineffective
- Restaurants that are not registered and are in violation of their FSSAI license
Just because “everyone loves good food” and “we deliver right to your doorstep” doesn't mean that everyone will download your food delivery app right away and your business will take off. To avoid the pitfalls that end up dragging food delivery apps into oblivion, you must carefully navigate the market. Let's take a look at how to solve these issues in a few steps.
Identification of the Target Audience
Identifying and appealing to the end user of your food delivery app is critical to the success of your business. Your food delivery app's USP (Unique Selling Point) cannot be that you deliver food to people's homes. That is something that all of your competitors are already doing. So, what makes you unique?
Furthermore, many different food apps target different audiences and have different USPs, with some even going beyond just delivering food. As a result, you must first define your objectives and target audience. Are you aiming for college students who need a big drink and an extra large pizza to fuel their binge-watching? or Are you aiming for busy professionals who want to eat healthy, freshly prepared food? Define your goals and don't lose sight of them. It's easy to become distracted by what other apps are doing.
The takeaway here is that you have complete control over what your app delivers. You can make it a one-time delivery or offer a wide range of delicacies and cuisine options, as well as things other than food. You have control, but you must define what targets exist in the absence of that control.
Version Control for Apps
Unlike many other apps, such as Instagram and Snapchat, which only require one app version, food delivery apps must maintain multiple versions depending on who is using the app: the restaurant or the customer.
How to Launch a Food Delivery App of Your Own
Different versions of the app will have different requirements, user interfaces, and overall functionality. It's critical that all of the apps are simple to use. Browse restaurants, check out cuisines, make faster and easier payments, and have a nice user interface. If the user's or restaurants' convenience is jeopardized at any point during the customer journey process with your app, or if chain management is inconvenient, the app loses its appeal, and people will not hesitate to switch from your app to a more convenient one.
THE CUSTOMER APPLICATION
The core, or heart, of your business is the customer app. If this category's target audience enjoys the app and enjoys the experience, it goes a long way toward ensuring the app's success and the overall success of the business. Take a look at UberEats Clone intuitive, interactive, and responsive user interface for some inspiration.
How to Launch a Food Delivery App of Your Own
However, dazzle your users with a great UI but broken functionality is akin to the Hindi proverb “Unchi Dukan Feeka Pakawan,” which means “showing off to appear better than you are.” To complement the UI, you must provide excellent backend functionality.
Here are a few pointers to help you get more out of your computer.
Simple Signup Procedures, There are a variety of ways to create an account, including using social media accounts such as Google Plus, Facebook, or a phone number. Nobody wants to type in their information, then type in their information, then create a password. This is excruciatingly painful.
- The main goal of the signup page is to get them to leave the page and start placing orders.
- What is the first thing users see when they open your app? So that the user can order quickly, easy access options to search nearby restaurants should be provided.
- Add buttons to delete and add order items, and suggest top sellers from the restaurant to add to the existing order.
- Order tracking in real-time: I don't think there's anything more agonizing than waiting for food. Even more so when you're at home, watching your favorite television show. Try implementing real-time order tracking to keep track of the order's progress even while it's being prepared.
- Payment: Consumers should be able to pay using a variety of methods, including PayTM, PayPal, Debit Cards, and Cash on Delivery (COD).
THE RESTAURANT APP is a mobile application that allows you to order food from a restaurant
Restaurants require an app with an easy-to-use, very simple interface. If there is even the slightest inconvenience with the app, restaurant owners usually do not invest their efforts and instead cater to the crowd that comes in through their dining area's footfall. The following are the most important steps/processes in the app that should be addressed.
Restaurant Registration – Simple Login Options It's simple to register a restaurant, manage the business, and change their account passwords.
Curation of Content—Content is King! The content should be presented in such a way that it appeals to a larger number of customers. For restaurants, content should be concise, appealing, and informative.
Order Processing – Order processing should be simple and straightforward. Customers should receive an order confirmation once the restaurant has accepted the order.
Payment Integration- Payment integration systems are critical for your food delivery app, and you have complete control over which payment systems you use. You can also assist with the delivery of the order by providing a POS System.
Collaboration with Restaurants
In this age of the internet and digitalization, it's shocking to see how few restaurants have an online presence. It can be difficult to build a large network of affiliated restaurants for your fodd delivery app at first. Many online businesses offer a “Partner With Us” option on their websites to assist small businesses in promoting their apps to the appropriate market.
If you want to get a good promotion partnership for your app, try the following:
Collaborate with local small and medium-sized restaurants.
To market the idea, select appropriate PR channels. One method is to use social media. Another option is to use public hoardings or vehicle advertisement spaces. If necessary, go all out with guerilla marketing, but get the word out about your product.
To get ahead of the competition, contact local vendors and delivery services.
Concentrate on high-quality, high-value advertising content. Ads in the traditional sense are no longer effective. Provide valuable content, such as People enjoy ads with a humorous twist. Below is an example of two ads that provided valuable and relatable content ads for two different food delivery apps.
