A good plumbing marketing plan will bring in all kinds of plumbing customers, whether they're in a panic because a pipe burst or there's another plumbing emergency or they're looking for a plumber to build a bathroom.
There's no one-size-fits-all way to attract both types of customers at the same time, but there are many bathroom renovations marketing ideas that can help you reach the right customers at the right time.
Get your free listing on Google Business Profile.
When you claim your Google Business Profile, your plumbing business will show up in local search results. This will bring more people to your website and make it easier for possible customers to find you.
Your Google Business Profile gives people an overview of your bathroom renovations and services, including your contact information, logo, service area and hours, client reviews, and pictures.
Make a name for yourself in plumbing that people will know.
The best way to impress and attract possible customers to your plumbing business is to build a brand.
(It's also the simplest way to stand out from the crowd.)
Once you've decided on the logo, fonts, and colors of your brand, make sure to use them consistently in all of your marketing for your plumbing business. This will help new and old customers remember your business.
Use Google Ads for plumbers to market your services.
Putting money into Google ads puts your company in front of possible emergency or installation customers who don't have time to look at multiple plumbing bathroom renovations companies before making a decision.
You can promote your plumbing business on Google with two different kinds of plumbing ads.
Service ads in my area
Local Services Ads show up at the top of Google's search results page, just above the original results. Local Services Ads can be used by plumbers with a set business area to reach people in their neighborhoods.
When someone searches for your services on Google (for example, “emergency plumber in Brooklyn”), your ad will show up with your plumbing company's name, Google rating, service hours, and a link to your website.
Search ads Search ads also show up at the top of Google's search results page. They have a headline, a description, and a URL that sends people to your website to learn more or request a service.
Email marketing lets you inform people about services and offer deals.
Email marketing for plumbers can be a good way to keep people who may need your services in the future thinking about your business.
Think of specific topics or calls to action (CTAs) that will connect with your audience to make this digital marketing strategy work for your plumbing business.
Remind customers of maintenance that is needed or suggested. (e.g., preventative plumbing maintenance)
Share useful information or repair tips to get people to remember your brand. (e.g., how to shut off your water or signs of a failing water heater)
Give people seasonal reminders to help them keep their plumbing in good shape. (e.g., ways to avoid a burst pipe in the winter)
Get plumbing leads that are right for you through websites that generate leads.
Putting your plumbing business on websites that generate leads can put you in front of people who are actively looking for your services, and you don't have to do much to get there.
If you do upkeep work or remodel bathrooms or kitchens, these platforms are best. Just send quotes to people who might hire you for the jobs you want.