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How to offer discounts on my e-commerce site?

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If you're an ecommerce store owner, chances are good that offering discounts is a key part of your marketing strategy. Discounts help bring in new customers and encourage them to make larger purchases or return more often. Having the right discounting program can be critical for your success – but with so many options available and no one-size-fits-all solution, finding the perfect system for your business can seem overwhelming. In this post, we'll delve into all the different ways you can offer discounts on your e-commerce site and which approach will work best for you.

Read on to get started!

Why should I offer discounts on my e-commerce store?

There are several benefits to offering discounts on your online store. Discounts can help you:

  • Bring in new customers and encourage existing ones to make larger purchases or return more often

  • Develop loyal relationships with customers by rewarding them for repeat purchases

  • Increase the average order value of each purchase

  • Encourage customers to try out new products or services

  • Stimulate sales during slow periods

  • Compete with other e-commerce stores that offer discounts.

Types of discounts you can offer on your ecommerce site

There are many different types of discounts you can offer on your ecommerce store, from percentage off orders to free shipping and more. Here are some of the most popular discount types:

  1. Percentage off order: This type of discount is one of the most popular and straightforward options. You can offer a percentage off orders, such as 10%, 20% or even 50%. Customers will be more likely to take advantage of this type of discount if it’s for a limited time only.

  2. Free shipping: Offering free shipping makes customers feel like they’re getting a better deal than if they had to pay for delivery. It also builds trust and encourages customers to buy from you in the future.

  3. Buy one get one free (BOGO): BOGO discounts are great for encouraging customers to buy more than just one item at once. Whether you offer a buy one get one free deal or a buy one get one half off, customers will be more likely to take advantage of the offer.

  4. Coupon codes: You can offer unique coupon codes for your customers to use when they make purchases on your ecommerce store. This is a great way to track how successful your promotional campaigns are and target specific groups of customers with special discounts.

  5. Loyalty programs: Loyalty programs reward customers for repeat purchases by offering them various perks such as points, rewards, and discounts. These programs help you build relationships with customers and encourage them to shop from you again in the future.

  6. Wholesale/bulk discounts: Wholesale and bulk discounts are great for businesses that sell products in large quantities. By offering these types of discounts, you can increase your sales and incentive customers to purchase more from you at once. You can use discount apps to set up wholesale/bulk discounts on your e-commerce store.

How to offer discounts on an e-commerce site?

  • Use a discount app or plugin to set discounts for your products. (For example, the Wholesale Pricing Discount app for offering Shopify volume discounts). These apps and plugins allow you to quickly set discounts for specific products or categories, as well as create coupon codes for customers.

  • Make sure your discount is visible. Make sure that the discount appears prominently on each product page and in any promotional emails so customers know about it. To do this you can also monitor your store's 100% visibility with an e-commerce automated testing solution.

  • Consider setting a minimum purchase amount to qualify for the discount, if applicable. This will help encourage customers to make larger purchases and increase their order value.

  • Offer different types of discounts based on customer behavior. For example, offer free shipping or a percentage off orders for customers who spend a certain amount, or reward loyal customers with exclusive coupons or discounts.

  • Promote your discounts through social media and email campaigns. Share information about your discounts on social media and create targeted email campaigns to maximize reach and increase the chance of customers taking advantage of the offer.

  • Analyze the performance of your discounts. Track how successful each discount is by looking at sales data, customer feedback, and other metrics. This will help you understand which types of discounts are most effective for your ecommerce store.

Conclusion

Offering discounts on your ecommerce store is a great way to attract new customers and keep existing ones coming back for more. With so many different discounting options available, there’s no one-size-fits-all approach – it all depends on the type of business you’re running and who your target audience is. Experiment with different types of discounts to find what works best for your store and make sure to track how successful they are!  Good luck!

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