What Is BigCommerce
BigCommerce is a rapidly growing SaaS-based e-commerce platform that focuses on increasing revenue for eCommerce store owners. It offers tools for inventory management, product page creation, customer account management, and promotion creation. The platform's average conversion rate is 2.65%, making optimization crucial for success. However, if conversion rates are below average, it's essential to focus on improving the frequency of website visitor conversions. BigCommerce design and development company can assist in designing your store, ensuring it meets your needs and meets your growth objectives.
This post will discuss the top 10 strategies to optimize BigCommerce stores to increase e-commerce sales
- Enhancing post-purchase engagement in your BigCommerce store is crucial for converting one-time buyers into loyal ones. Adding features like Easy Upsell and Native Upsell can create upsell triggers and improve the post-purchase experience.
- Enhance product pages by incorporating videos showcasing product features.
- Optimize server and hosting environment for BigCommerce, ensuring it meets recommended specifications. Implement a Content Delivery Network (CDN) to reduce data travel and improve loading times.
- Show product reviews to boost social proof, especially if you have many. 92% of customers read reviews and 88% trust them as personal recommendations. Kenko Tea founder Sam Speller found that adding a review feature increased conversion rates by 30%. Enable product reviews within BigCommerce, especially at the point of sale.
- BigCommerce is a powerful e-commerce platform, but to stand out, it's essential to optimize your website's SEO. Elliott Davidson from Contrast recommends a checklist of SEO upgrades that can be easily integrated with BigCommerce. These include checking for HTTPS, integrating your store with Google Analytics, uploading your sitemap to Google's Search Console, and fully filling out product information on BigCommerce product pages. These steps help ensure your website is secure and attracts more customers.
- To improve BigCommerce SEO, focus on improving page load speeds, using image optimization tools, minimizing redirects, and choosing a fast theme. Optimize images by compressing them without sacrificing quality, removing unnecessary redirects, and ensuring efficient coding. Choose a theme built for performance to avoid lower rankings and higher bounce rates.
- BigCommerce allows users to control homepage display options, but excessive use can slow down the site. Limiting dynamic displays to less than 5 is optimal for success.
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To improve the speed and conversion rate of your BigCommerce web store, consider optimizing images, media files, and browser caching. Minimize CSS, JavaScript, and HTML, choose a lightweight theme, limit third-party apps and scripts, use Content Delivery Networks (CDNs), prioritize critical content, monitor page performance, optimize server and hosting environment, update and maintain your website, and use A/B testing for conversion rate optimization. Utilize tools like Google PageSpeed Insights and Website Speedy for comprehensive solutions. By implementing these strategies and leveraging tools like Website Speedy, you can enhance your store's performance, leading to a more seamless and profitable online shopping experience for customers.
Tech Prastish is a BigCommerce Design and Development Company delivering services including App & API development, Bigcommerce Migration, Maintenance and support, BigCommerce Store Setup, BigCommerce Templates and themes, BigCommerce Payment Gateway, BigCommerce Store Design, PSD To BigCommerce Store. Hire Expert BigCommerce Developers to grow BigCommerce stores.
