In a nutshell, the digital shelf can be thought of as virtual shelf space for e-commerce companies. When you visit a real store, you peruse the aisles and choose products from the shelves. The digital shelf is how your product is displayed alongside other products when purchasing online and makes it an interactive shelf. Your product page's design, product photography, product description, and customer reviews all make up your online presence. The term "digital shelf" also refers to the numerous online locations where your products are sold, such as your company's website, third-party websites like Wayfair, mobile apps like Instacart, and online stores like Amazon.
Why is the digital shelf important?
When you enter a retail establishment, what do you see? Are there large signs announcing a sale? Do embellished end caps feature in-demand, current items? Most importantly, are you drawn to these displays? If so, the retailer has completed its task. Stores frequently rearrange the merchandise on the shelves to present it in an interesting and alluring way. The way products are presented has an impact on how well they sell. Your offering must appear more enticing than those next to it on the digital shelf. Because product pages are typically uniform and don't change very often, the product must, for the most part, sell itself through clever graphics and writing.
Components of a digital shelf
Product title
Think carefully on the name of your product first. Your headline should be concise but unambiguous. Simply letting the buyer know they have found what they were seeking for should be the goal of a product title.
Product description
A product description must be concise and educational for your potential customer, much like the product title. Include in your product description all the details that your customer might need to know, such as the product's dimensions and weight, its material, its colour, and more.
Image/ Video gallery
Displaying your product's aesthetic value to the customer can leave them with a positive impression. Even better is having a gallery. Use several angles, scale comparisons between the product's size and other objects, and usage shots while taking product photography.
Ratings and reviews
Reviews and ratings support the sale of your product. Checking out the reviews is often one of the first things consumers do when browsing a digital shelf, often even before they click through to the product page.
What is digital shelf optimization?
The process of ensuring that your page performs well on the digital shelves. It entails creating your page in accordance with best practises in order for search engines like Google and other online stores like Kroger, Walmart, Target, or Best Buy to find it. Optimizing your product page will impact other key performance indicators (KPIs), such as lowering the bounce rate or raising the average time a consumer stays on your website, in addition to improving SEO.
Every pixel of your product page can be optimized with -
product’s name or page title
product photography
proper product description
How to optimize your digital shelf?
Product placement
While shelf space is limited for retailers, it is not for online shops. No matter how many products you have, how you prioritise them is important. For instance, you don't want your best-selling item to be hidden on page eight. Although you have less influence over how your products rank in a marketplace, it will help if you construct your product pages using SEO best practises.
Keep an eye on your digital shelf
Things are constantly changing. You shouldn't stop with optimization once you've prepared your things for sale. Monitor your online presence on all platforms and marketplaces, and adjust listings as needed to stay competitive. Keep an eye on your digital shelf frequently, and update it as needed.
0