As an entrepreneur, you might be facing the media often. In some cases, they contact you for the interview. They intend to know you better. Some would even want a feature story with you. Regardless of the situation, be prepared for such interactions. Facing the media is challenging for many. There is always the pressure to speak appropriately. To overcome this, undertake media interview training.
This enables them to communicate more effectively. While this is just a way to prepare for media interviews, here are a few others:
Planning
It is essential to plan your interview. Preparing the subject matter helps you stay focused. It makes you come across as a true expert. Some media channels give out the questions beforehand. If this is the case, go through each question. List out what you want to highlight. If you face difficulty doing so, consult a celebrity coach or trainer from any other field. They know speaking to an audience. They assist in speaking fluently.
Reason
Every interview has a purpose. Find out why the media channel has contacted you. Ask them questions about what they want. Sometimes, such interviews revolve around a theme. In such scenarios, find out what the interview topic is about. It provides a better idea of what to say. Courses like media interview training prepare you for such interviews. They structure your answers. This way, you are ready for any question.
Quotes
These always leave a lasting impression. They make your answers sound interesting. While preparing your answers, throw in some quotes. Ensure they are relevant to your topic. By doing this, adds more emotion to the interview. Reporters prefer catchy answers. So, the media channel is likely to contact you again.
Self-promotion
While giving an interview, avoid self-promotion. It comes across as arrogant. Try to keep your answers to the point. The conversation may sound off-topic at times. But ensure that you do not self-praise. Most reporters are not there to promote your business. They interview you to know more about you. So, do not confuse it for a self-promotion event.
Clothing
What you wear for your interview matters. Make sure that your clothing is appropriate. Dress according to an interview conducted. The three main media outlets are television, radio, and online media. So, dress accordingly. Your outfit speaks a lot about you as a person. Hence, you must wear event-appropriate clothing.
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