Before, there were simple marketing principles such as concept, strategy, creation, and implementation. Nevertheless, with such an approach, there were constant difficulties finding suppliers and sellers, implementing high-quality advertising, and promoting products. With technological development, demand has grown, and consumer habits have changed. In general, marketing began to change: people buy not goods or services. They come to sellers for emotions, attitude, and history. They believe in the magic of a product made especially for them.
Due to the variety and lack of advertising, buyers can overlook or ignore decent products. The constant advertising influence awakens a sense of rejection in the modern user. It filters out informative “noise”, increasingly resorting to ad blockers, refraining using social networks or even any electronic media. For brands, such measures mean a decrease in conversions.
Effective marketing requires smart solutions for each segment of the target audience. So, today influencer marketing is the leading strategy for attracting potential buyers. According to Tomoson's research, it generates $6.50 in profit for every dollar spent. This rule also applies in POD business. Potential clients can ignore even the greatest product if opinion leaders don't start talking about it. Read on to know how to get influencers to wear your clothes.
