If you want to rank highly on search engines like Google, then search engine optimization is the way to go. But before we get into how to rank on first page of Google, let's make sure you know what exactly SEO is.
In short, search engine optimization (SEO) is the process of making sure that your website appears at the top of search results when someone searches for keywords related to your product or service. It's also a way of making sure that other people can find what you have written about on your web page without having to do much work themselves!
Let Google Know You Have a Website Right Away
Google is a search engine that crawls the web, looking for links to new content. Linking from one article or page to another-called link building-is an important part of search engine optimization (SEO). It helps Google understand how your site is related to other sites on the Internet and helps Google find your pages when people search for certain phrases or keywords.
Choose Relevant Keywords to Target
It's important to choose keywords that are relevant to your business, customers, industry, and location. For example, if you're a law firm in New York City, it doesn't make sense for you to target keywords like “lawyer” or “attorney.”
Instead, you should focus on targeting more specific terms such as “personal injury lawyer” or even more targeted phrases like “best personal injury lawyers NYC” because these help people who are searching for services find exactly what they need from the start.
Check Your Competitors
When you are getting started, we recommend that you start by looking at the top ten results for a keyword and seeing what they are doing right. You can do this using a tool like Ahrefs.
Once you have done that, go through each of their profiles one by one and see what they are ranking for and what they aren't. This will give you an idea of where there is an opportunity in your niche – so long as that opportunity exists on Google's first page (which it generally does).
You should also check their social media accounts – do they have an active presence on Twitter? Facebook? Do they post content directly related to their industry? The more active these accounts are, the better chance there is of ranking with them attached to your brand.
Create a Page that Supports Search Intent
Now that you have a list of sites to target, it's time to create a page on your website that supports search intent. This is the process by which users are looking for something specific and are directed to content that will meet their needs. The page should be well-written, include high-quality images/videos, and offer value in terms of information.
The goal of this page is to rank in Google's search results for users who are looking for a specific product or service. This can be done through on-page SEO, as well as an off-page activity such as link building and social media sharing.
Add Internal Links and Build High-Quality Backlinks
Internal links are links that point to pages within your website. They're important because they're a signal to Google that your website is relevant and contains content that people care about. Backlinks are other websites linking back to you, which is another indicator of relevancy.
When you build internal links and backlinks, it helps your website rank better on Google. It also gives you an opportunity to showcase the best pieces of content on your website.
Aim for Featured Snippets
Google's featured snippet is a section on the first page of Google that shows up when someone searches for a specific topic. For example, if you search for “what are SEO best practices,” a featured snippet will appear at the top of your screen with an answer to your question.
In order to get into this position, you need to optimize your site and its content so that it can be eligible for being selected as one of these snippets. Every time someone searches on Google, they'll see different snippets at different positions depending on how well-optimized they are and how relevant their information is to the user's query.
Manage Your Meta Tags Well
Meta tags are the text that appears on the search engine results page. They're used to describe a web page and its contents so that the search engines can determine its topic. They are important for SEO because they help search engines understand what your content is about and what it's trying to accomplish.
The meta description is the snippet that shows up on the results page. It should be between 156 and 160 characters in length and provide a brief description of your page. It should also be compelling enough to convince someone to click through. The meta title is what shows up as the title of your search result in the SERPs. It's a short description that includes keywords related to your business so that searchers can find you.
Mobile-Optimized Web Sites
If you want to rank on the first page of Google, you need a website that is optimized for mobile. Your site should be responsive, fast, and easy to navigate.
In the past several years, Google has made it clear that they prefer websites that are designed with mobile users in mind. With over half of all internet users currently browsing from a mobile device (and more than two-thirds by 2021), this is no longer an option-it's a necessity if you want your site to appear in search results at all.
Conclusion
We hope that this article has provided you with some insight into how to rank on the first page of Google. There is no magic bullet, but if you follow the steps above, your website will be much more likely to appear in search results.
If you want more information or are looking for an SEO consultant, don't hesitate to check out SEO expert Paul Hoda. He can provide you with the expertise and guidance you need to get your site ranked on the first page of Google. He also provides other SEO services such as WordPress SEO and Ranking Loss Recovery.
