31.7 million – that’s how many small businesses there are in the United States alone. And each one is clamoring to establish its footing in the digital world and gain a loyal customer base. With product/service quality out of the way, the only saving grace for businesses to make it to the big league is marketing. In this regard, digital PR or public relations is rapidly gaining popularity as more and more brands witness its potential. Securing press coverage, a part of any good PR strategy, is a challenging task for most brands, if not impossible. How can you grant your clients the boon of guaranteed press coverage, then? Read on to find out.
What is Press Coverage?
Press or media coverage is when a news publication mentions you or your organization or publishes an article about you. In digital PR, press coverage comprises earned, owned, and paid media. Commonly seen examples include press articles, featured articles, press releases, and so on.
Why is Press Coverage Crucial in Digital PR?
Press coverage is crucial because of the following factors:
Improve Credibility
Picture this: your client gets featured in Forbes. The magazine paints your client as a thought leader in its industry. They are presented to the world as a force to reckon with. Imagine the power that a single such feature would hold. Getting mentioned in such esteemed news outlets would skyrocket your client’s brand credibility.
Build Brand Awareness
The whole point of digital PR and media placement services is to generate brand awareness. Press releases, features, and articles ensure that your client is never out of their customers’ sight. Media placement services offered by an experienced digital PR agency can provide guaranteed press coverage for your client’s brand.
Potential to Boost Sales
Press coverage also gives your client a chance to put forth their best features and offerings. This gives them an edge over their competition and helps boost sales in turn.
How to Get Guaranteed Press Coverage for Your Clients?
There are two ways to get guaranteed press coverage for your client:
Either you could do it yourself. Or you could partner up with a renowned white-label media relations agency and resell its services.
If you want to work towards getting your client guaranteed press coverage without partnering with an agency, do the following.
Your digital PR strategy should begin with getting in touch with journalists from leading publications. If your client wants to get featured in Forbes or similar publications, try making connections with their writers and editors. Craft a compelling pitch, including why your client deserves a feature. Personalize every pitch instead of sending out generalized emails. Finally, offer newsworthy content with an unexplored, intriguing angle.
However, this is time and resource-heavy. Being highly in demand, leading publications receive 50 to 500 pitches every week – most of which go straight to the “spam” folder. To avoid ending up in the trash, you need to ensure your proposal carries some weight. It is for this reason that connections matter so much.
With the help of a white-label media relations agency, you can reward your client with the power of influential connections. A legitimate digital PR agency knows the right people.
By partnering with the right media relations agency, you can help your client receive guaranteed press coverage. When you partner up with such a digital PR agency, you can even help your clients get featured in Forbes, Entrepreneur, and other such publications.
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