The POD industry is lucky today, as it was not significantly affected by the pandemic. Instead, it received powerful resources for development. For example, the global T-shirt printing market in 2020 reached about $3.64 billion! It is projected to grow at an average annual rate of 9.7% during 2021-2028. One of the most popular tools for starting and developing a POD business remains Wix, a platform for running eCommerce projects. What opportunities does Wix provide for print-on-demand, and how to build sales from scratch?
Why should the POD business choose the Wix platform?
Wix is more than just a website builder. The resource is recognized as one of the market leaders: according to the Ecommerce Ceo, it is in TOP 10 e-commerce platforms. It became even more popular during the pandemic: Wix reports that its audience grew by 31 million in 2020!
Launching print on demand on the Wix store is an easy way to start making money on the Internet. For experienced sellers, it is a chance to scale their trade and expand the audience. Wix provides a set of specialized tools for planning and managing direct deliveries.
For the POD industry, Wix provides integration with top print-on-demand apps, which opens up great opportunities for startups, building a positive brand image.
Key features of Wix for the POD business:
- launching sales of unique products from scratch: from themed posters and photo mugs to personalized hats;
- minimal costs, no need to purchase, store, and deliver goods for printing;
- brand promotion by publishing a corporate logo on the label of each product sold;
- work with designs using the layout generator with original fonts and drawings;
- prompt updating of the product catalog by synchronization with print-on-demand services;
- convenient content management in the store (photos, videos, product descriptions, etc.) and customer feedback;
- calculation of the business profitability even before sales start with a simple price list and delivery terms.
For example, selling printed products through Wix will allow you to avoid a large initial investment and save time on storage management and logistics. And it's all thanks to print-on-demand services for Wix.
What print-on-demand sites work with Wix?
The secret to Wix's success is its partnerships with POD market leaders, Printify and Printful. They provide exclusive design services and handle all printing and shipping tasks.
A few words about Wix integrations:
- Printify is a solution for all your POD store needs. In the first 6 months of 2020, the number of users grew by almost 70%. In a July survey, about 25% of respondents admitted that they chose the service as their main source of income.
Opportunities for Wix: 300+ products from 90+ printing manufacturers, a design generator, minimum production times (up to 10 days), 24/7 technical support, manual order entry.
- Printful is a service that helps you realize your unique printing ideas. Over the last 3 quarters of 2020, the number of new stores has grown by 44% (compared to the same period in 2019).
Opportunities for Wix: 302 print and embroidery products, design developer, invoicing and shipping customization, 24/7 consulting.
Integration with print-on-demand services for Wix will open up new prospects for the development of trade and bring high profits in the long term.
Best 10 Print-On-Demand Sites: Big Comparison
What print-on-demand products can you sell on Wix?
You can sell hundreds of products with customized branding on the Wix Store. You should focus on the range of integrated services because it plays the role of executor of orders.
Popular products:
- Clothing and footwear: T-shirts, sweatshirts, tops, swimwear, dresses, shirts and polos, underwear, socks, flip flops, sneakers.
- Hats: caps, baseball caps, hats.
- Household items: dishes, bed linen, towels, paintings and posters, office supplies.
- Accessories: masks, glasses, bags, cases for smartphones and PCs, key rings, jewelry.
According to internal data from Printify, in the first six months of 2020, there was strong demand for Home & Living products (an increase of almost 244%). The TOP 15 includes vertical posters and photographs on canvas.
Selling on Wix is profitable because it is a flexible platform that adapts to market requirements. You can run clothing print-on-demand dropshipping for Wix and switch to a more relevant product. Let's take a look at 5 steps to build workflows and start a print-on-demand business.
