Many ways are emerging on how to send mass emails via platforms like Gmail and Outlook. However, if you are not careful, most of them will genuinely waste your time or get you blacklisted. While Gmail and Outlook are meant for private messaging, you can still send messages to multiple recipients effortlessly. However, Gmail provides a limit to this in the following ways:
- You cannot personalize the emails you send via Gmail
- You don't get any reports on the campaigns you send
- Your message may end up spammed if you don't comply with the many Gmail guidelines
- There is a limit of 500 emails per day to 500 different recipients
- You cannot preview the email in the Gmail
Such limits may not work well for a campaign. Other effective ways that you should consider include:
Use of Bulk Email Service Provider
An email-centered service provider are doing their best to provide hassle-free services and good customer experience through email campaigns. They help you build and store your recipients' email lists and help you send them in bulk conveniently and successfully.
Some of the benefits of using an email provider include:
- Your email will be delivered successfully. Gmail or Outlook may end up spamming your domain or email if you try to send it in bulk. However, email service providers are whitelisted, meaning your email is not throttled, improving deliverability.
- Access to detailed tracking and reporting. Using email providers allows you to check on the analytics and the reports of your emails.
- Effective list management. You can import or export contacts, view consented emails and those who subscribe or unsubscribe from your list.
- Automation of email campaign. ESP will help you send the right email to the right people at the right time.
Sending Directly from Your Outlook or Gmail Mailbox
If you want to send personalized emails, this is a good choice for you. There are several platforms you can use to connect your mailbox and send emails that look personal.
Benefits of using the method include:
- Your email will land in your recipient priority box
- You have more control of the email and they don’t appear like they come from a central email server
- Your emails look entirely personal
With these benefits, however, there is also a limit to the number of emails you send in a day. For example, most platforms don't send more than 2000 emails daily.
Use of a Mail Merge
A mail merge is also a way of sending multiple emails to several recipients. The method works by taking data from a spreadsheet and using it to fill specific fields in an extension. One of the benefits of using mail merge is that you can personalize the email for each client.
However, it is time-consuming compared to other ways, and a mail merge can fail when renaming and transferring data files. Also, there is little room to check for errors in the emails you write, even after doing all the work manually.
Sending bulk emails should be effortless. Your chosen method will determine the effectiveness and ease of reaching your clients. The ability to monitor how your emails are performing and the automation of email campaigns make service providers a better option for most businesses aiming for scalability.
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