This blog post provides a comprehensive tutorial on How to setup Google Tag Manager in Magento 2 store. GTM is a powerful tool that allows merchants to track user behavior on their online store, enabling them to pinpoint the exact pages where customers abandon their carts and increase sales. The post offers a step-by-step guide for configuring GTM in a Magento 2 store, which includes creating a GTM account and container, obtaining the GTM Account ID and Container ID, acquiring the Google Analytics 4 Measurement ID, and embedding GTM code and IDs into the Magento store. The importance of using a GTM extension for Magento to streamline the integration process for Magento Open Source stores is emphasized. The guide also provides instructions for installing the “Google Tag Manager & Facebook Pixel for Magento 2” extension. Overall, this post is an invaluable resource for merchants seeking to monitor visitor behavior on their Magento 2 store using GTM.
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