The career in Search Engine Optimisation in India is reaching new heights. The demand for SEO experts is increasing, proportionating with the ever-expanding advertising industry. SEO was just a technique in the Digital Marketing industry not very long ago. But now, you hear big Indian brands as experts globally.
If you plan to start a career in an SEO Company in India, there is no better time than now. It is essential to understand that the industry trusts and demands only highly skilled and trained experts for the profession. It is a career testing your limits, patience, and abilities at every corner.
Starting a career
Your clarity in vision and understanding help you pursue a career quickly. It is essential to follow some guidelines for succeeding and becoming a renowned SEO expert.
Dynamic role
Being an SEO specialist is a dynamic role where you learn new things daily. You need to accept the changes and adapt to them quickly. Be ready to prove yourself by staying ahead of the competition. If you are aware and updated about the changes, you will succeed in making a career in the field.
Skills
To enter this field, you must develop relevant skills. Start by learning about how search engines work and the primary ways of ranking pages in search results. Then, dive in-depth into technicalities like on-page and off-page SEO. Learn about the terms used, including SEO audit, keyword research, backlinks, black and white hat SEO, and more. Have expert knowledge of social media networks like Facebook, Instagram, Twitter, and LinkedIn.
Art of writing
As an SEO specialist, learn how to write emails and blogs to succeed in the game. Optimise websites by changing the page title, meta description, headlines, and text content.
Basic development skills
All Digital Marketing Solutions need you to recommend developers about page speed, lazy loading, rendering, server redirects, basic HTML tags, and microdata tagging. Having a basic understanding of some languages is an added advantage. For example, knowing HTML and CSS coding helps understand website structuring. Also, some knowledge of JavaScript helps with website development.
Analytical skills
A specialist in an SEO company also tracks, analyses, and reports on core Key Performance Indicators and success metrics by data analysis. The results help drive editorial strategies, further boosting your company’s ranking across all search engines. Know how to draw data from different sources like Google Analytics or Google Search Console and interpret them to form a report. Use applications like Microsoft Excel and Google Sheets in the report building process.
SEO tools and techniques
Be smart and fast while using the latest SEO tools. If you know the tools for each step of the workflow, it matters. It provides more power to complete your tasks faster. For example, you can use Google Page Speed, Pingdom, and GTMetrix to check the website’s speed and usability. Keep developing skills to excel in the field.
