Disclaimer: This is a user generated content submitted by a member of the WriteUpCafe Community. The views and writings here reflect that of the author and not of WriteUpCafe. If you have any complaints regarding this post kindly report it to us.

Planning to start a paddle board rentals business? Guess what? It’s the best idea you can execute nowadays.

Today, stand up paddleboarding (SUP) is gaining popularity amidst masses. The projection suggests it will continue to grow for the next five years. What does it mean? It’s simple – you have an ample of vacuum to fill the clientele in the paddleboard business. SUP is a happy, healthy, and meditating activity altogether.

Here comes a question; how do we learn about stand-up paddleboarding? It’s also observed in the past few years, and SUP sales are touching the skies because of the increasing demand. If we talk about Google search engine trends between 2010-2020 – it has spiked, and graphs don’t lie. A tremendous rise in the search shows the interest.

Many people search for SUP to get on rent, purchase, and rest are eager to start their business. Let’s continue with the tips of kick-starting your Business for SUP.

Model of Paddle Board Business 

Before you simply hoop-scotch to start a business – choose a business model first. Primarily, there are only two business models for the paddle board rentals – retail and mobile.

  • Retail 

In the retail business, you need to purchase or rent adequate space where you will run your business. For that, you need a permit to run a business from a local government. Plus, your business shop needs to be nearby water (lake, river, ocean, or hotel) – the reason is renter have a walking distance between the shop and water. You need to purchase a collection of paddleboards to rent out.

  • Mobile 

It’s a relatively easier and cheaper model of starting a business for a paddleboard. The model doesn’t require any kind of shop or retail store. It enables you to run a business through just a mobile phone. All you need is to transport or supply paddleboards at the destination. Clients will call you, and you will deliver them to a nearby water location. Similar to the Retail Business, you need to purchase several paddleboards. Not too, hectic!

Equipment needed for a Paddle board rental 

After you’ve made all the budget and goals for the business model, it’s time to purchase all the paddleboards for your inventory.

It would be great if you have a different type of paddleboard in your catalog for the clients. It will allow them to choose from different options. Make sure, your renters are not beginners, but experienced paddlers.

  1. Paddleboards
  2. Epoxy paddleboards
  3. Inflatable paddleboards
  4. Paddles
  5. Leashes (for safety purposes)
  6. Life jackets (for safety purposes)

Compelling consumers to your business

With all the easy tasks done, we have come over the most difficult part where you have to showcase your business to the potential customers – in short, marketing! For that, you need to create a strategy for consumer attraction. With that said, you need to give something unique that other paddle renters are not giving. For example, price, customer-friendly, and atmosphere. The perfect way to establish a relationship with customers is to build an online presence of your business.

We have listed a variety of marketing tools for you to boost business digitally:

  1. Marketo
  2. SalesForce
  3. Hubspot
  4. MailChimp


Living in the technological era, a user-friendly, clean, and SEO-friendly website is mandatory for you to showcase your presence on the internet. If your website looks fresh and legit, then you can give tough competition to your competitor in the early stages. The better your SEO, the easiest it will be for potential customers to find you.

Making a website from scratch is the old days. Now the companies have provided different website building services in a limited budget. So, if you follow steps, it’ll be easier for you to create a website:

  1. Weebly
  2. Wix
  3. Squarespace
  4. SiteBuilder

Social Media

How can we forget social media? Trust me, and it has a huge impact on business marketing. Many customers search through social media to find anything. Similarly, the paddleboard rental business also needs to channel on social media for potential customers to see.

Below we have ranked top social media platforms for the business owner to make pages for marketing:

  1. Facebook
  2. Instagram
  3. Pinterest
  4. Snapchat
  5. Twitter

After making pages on the social media forums – content comes into play. The pages, which have great content, including photos, blog pieces, infographics, videography, and much more, always rank on the top. People only go for the page that’s filled and updated regularly because it strengthens the credibility of a business.


Another way to improving the marketing of your business. Simply do a partnership with other businesses (not your competitors) to showcase your business maximum. In return, you will do marketing for their business. The partnership could include:

  • Social media posts
  • Joint marketing emails
  • Promotions and collaborations
  • Advertising campaign

You may also combine services with other companies. For example, collaborate with any hotel that all the people staying at the hotel will get a discount or free life-jacket.

The legality of a Business 

The legality of the business for paddleboard can be divided into two parts:

  1. Instructors – it’s significant for your staff members to have adequate knowledge about paddleboard. They also help them to teach the basics of paddling in the water and safety.

  2. Insurance – another significant aspect where you will ensure that your entire business insured from paddleboard to equipment and employees. Since sports are safer, so insurance is cheaper compared to other difficult sports. The reason is to fulfill the legality of a business, and one big hospital bill can compel you to shut down your business. So, it will cover the safety aspect of your business.


Welcome to WriteUpCafe Community

Join our community to engage with fellow bloggers and increase the visibility of your blog.
Join WriteUpCafe