Guest blogging is basically the act of giving content to another individual or organization to blog or website. This strategy is also called guest blogging. In guest blogging, a blogger acts as a guest writer or contributor and submits articles to an article directory for publication. The blogger usually provides unique content to either a blog that does not belong to them or for any of the organizations' websites in an effort to support their own marketing, advertising, and PR efforts.
Typically, the first paragraph of a guest post describes the blog/article's purpose, who the author is, and a bio. In general, this bio will reveal any affiliations the author has with other online businesses or entities. This information will help readers understand what the author believes in and how they can help their business. Generally, a blogger will be required to disclose any potential financial ties to others that would affect their writing. However, if the author bio states any affiliation with a specific company or entity in a positive light, readers should not be concerned with this.
There are three types of guest posts. The first type is a blog post. A blog post is simply a guest post where the name and url of the guest blog post are given to the author and published on their main website. While this is the most traditional of guest blog posts, it is often ignored by many people because the author is still considered a guest.
Another type of guest posting is a sales related one. In this case, the guest post is generally not intended to help promote the main website, but rather to interest readers in the product or service that the author represents. In many cases, the primary website for the author is unaware of the secondary website or does not care to solicit the author's business. In this case, the guest post is designed to interest the target site audience. Using a keyword research tool, you can identify key terms that relate to the target site audience.
An example of a guest post that may fall into the third category is one that is overly promotional. When writing guest posts, remember that while you are guest posting for your own website, your goal is not to promote your company. As the post becomes more about your company, it can lose focus and end up coming off as overly promotional. If you have a blog site, the content can be written in a way that maintains some tone of professionalism without coming off as overly promotional. As long as you stay away from promotional content, you should be fine.
Some blog sites frown upon guest blogging because it takes away from their content. However, many companies find that guest blogging helps to increase their traffic. Many times, blogs that are full of guest posts lead to blog hits, which in turn helps to increase traffic. A good guest post also allows for more exposure for the company. This means that when a guest post lands on a high traffic blog site, it can help drive an increased amount of traffic to the company's site as well.
If you have never done guest blogging before, I encourage you to take a look at this resource. It will help you get started with a guest post much easier and much faster. Remember, don't rush this process. Take your time and enjoy the process, you'll be glad you did later.
Guest blogging can be a great way to promote your company, increase your traffic, gain brand awareness and improve your search engine rankings. You only have to get started once and start building your portfolio. So what are you waiting for? Guest post today. It's free!
