In today’s modern, digital, and tech-driven world, most of our time is spent on the internet. Whether it’s about finding a new café in town or searching for a professional law firm, users rely on the internet for the most reliable suggestions. That’s why, as a lawyer or attorney, you cannot put SEO marketing on the backseat. It’s one of your main weapons against the competitors and can help you reach more potential clients quickly.
Potential clients seeking legal representation prefer hiring a lawyer who has a robust online presence and is tech-savvy. They’re not just looking for someone who can handle their cases with meticulous attention to detail but is also digitally well-informed. That’s why we’ve created this blog to help law firm owners and independent attorneys leverage the power of law firm SEO services.
We’ve discussed the ins and outs of law firm marketing and the best strategies to maximize results. So let’s get started.
Unfolding Law Firm SEO Marketing Basics
The latest statistics report that over 51.9 billion people use the internet worldwide. And you’re missing out on a huge opportunity if you’re not using SEO marketing to your benefit. Lawyers and attorneys are a part of a very competitive and regulated sector. They must comply with all the regulations while ensuring they reach the right potential clients. That’s why it's critical to understand the core fundamentals of SEO for law firm websites.
Short for Search Engine Optimization, SEO is the activity of creating and optimizing your law company’s website so that it ranks better in search engine results pages (SERPs). Your aim is to guarantee that your website shows prominently, ideally on the first page of search results, when potential clients search for phrases relevant to legal services, such as “best law firm near me” or “best attorney in the US,” etc.
Law Firm SEO Best Practices You Shouldn’t Miss Out On
SEO might seem like a simple, easy-to-follow online marketing activity. But it’s full of nitty-gritty elements that can break or make your law firm’s online presence. In this section, we’ve discussed the best law firm SEO marketing strategies that can take your website to the next level!
Using the Right Set of Keywords
Keywords are at the heart of any good SEO plan. Law companies must partner with a professional SEO marketing company such as Search Berg, which can find the most relevant and impactful short- and long-tail keywords. These KWs and KW phrases shorten the lead time required to reach a potential client.
Recommended Read: The Ultimate SEO Guide for Lawyers: Boosting Your Online Presence
Keywords usually consist of the search bar queries that your potential law clients may use while looking for legal services. Some important legal keywords may include “child support attorney,” “divorce lawyer,” “criminal defense law firm,” and “business lawyer,” etc. The first stage in boosting your legal firm's internet presence is to do extensive keyword research.
Boost the Results with Local SEO for Lawyers
Take your initial keywords strategy one step ahead by merging it with local SEO practices. This includes adding your service location to the SEO mix. Local SEO includes the development and optimization of a Google My Business profile, boosting your presence on local websites and directories, and trying to rank on top for local keywords.
A few examples of locally-optimized keywords may include “child support attorney in New York,” “criminal defense attorney in London,” and “business lawyer in India,” etc. Head over to Search Berg’s website to learn more about how consistent local SEO efforts can benefit law firms in the long run.
Leverage On- and Off-Page SEO for Law Firms
On-page SEO for lawyers is all about creating an exceptional user experience.
Whether it’s your website design, social media posts, or a dedicated law firm application, you must follow the techniques discussed in this section to maximize your on-page SEO results:
- On-page SEOis defined by the combination of high-quality content, optimized title tags and meta descriptions, mobile-friendly design, and lightning-fast page loading rates. Consider your law firm's website to be a digital legal library full of useful materials for your visitors.
- The information and content on your website must address common legal inquiries and concerns, from incisive blog entries to educational articles, captivating case studies, and frequently asked questions (FAQs).
- In addition, your on-page SEO should involve page speed maximization. A speedy law firm website helps keep users hooked and provides a seamless user experience. Talk to your Attorney SEO marketing company about technologies like image compression, code simplification, and using content delivery networks (CDNs)to reduce loading speeds.
On-page and Off-page SEO go hand in hand. The latter involves more complex activities such as link building, guest posting, broken link building, local marketing, and more. Off-page SEO for law firms essentially entails everything outside of a website. These can also include reputation management, influencer marketing, and affiliate marketing to enhance cross-platform lead generation.
Recommended Read: Law Firm Marketing 101
Partner with Search Berg for Tailored Law Firm SEO Marketing Services
Every business is unique and so is your law practice. At Search Berg, you can access a team of professional and highly adept SEO marketers, who can create an SEO plan tailored to your law firm’s unique brand identity. Their SEO services for lawyers encompass everything from website design and development to social media marketing, link building, and more.
Their team has audited over 20,000 websites, optimized over 1M pages, and has 1,000s of satisfied clients worldwide. Whether you’re struggling with low traffic, poor Google rankings, client retention, or low profits, Search Berg can help you shine in your local law sector. Contact them today to get started.
Recommended Read: Proven Link-Building Tactics to Boost Your Law Firm’s SEO
Author’s Bio
This post’s author is a qualified SEO marketer with over 10+ years of experience. He has helped several law firms in boosting their online presence and broadening their clientele. The author loves sharing the latest SEO marketing insights with Search Berg’s blog readers and regularly publishes articles and blogs on the company’s website.
