We decided to build a new mission statement for our brand, Pandora's Box.
I went through a few websites to get a framework or template for the same and took the best from them to create a step-by-step process for creating one.
Let me share how I wrote a mission statement for Pandora's Box.
What is a mission statement?
It's an expression that shares your company's purpose (why do you exist?) with internal and external stakeholders.
Why is a mission statement important?
A good mission statement unifies the organization.
- It gives employees a direction to work and motivation to stay true to the firm's cause.
- You can use it in your brand's communication (business proposals and elevator pitches).
It also helps you attract investors that share the same principles.
How to write a mission statement?
You can follow the below steps for writing your mission statement –
- Describe what your company does
The easiest step of all. Brand Consultancy Services in India You put what your company sells (products or services).
I added a sub-step in this step – I tried including our target audience (who would need our service) in our mission statement.
- Define how your company does what it does
We're not looking for a technical description here. Instead, we're searching for a sentence that incorporates your core values.
So take a moment to list the core values crucial to your business.
Pro tip:
After completing this step, you should stop and see whether there's an association between your core values and your products/services.
Doing this will help you make your mission statement meaningful.
- Add why your company does what it does
This part of the mission statement helps people understand your “why” – your passion behind the business.
It helps you hit a chord with your audience, that is, Marketing Consulting Services in India develop an emotional connection with them.
- Look at some examples for inspiration
It's my favorite step of all. I swear.
You need to refine the rough draft of your mission statement.
I use examples and templates to give structure to my idea.
You can look out for the mission statements of firms related or unrelated to your industry.
I can't stop myself from doing this.
I'm sharing a list of some mission statements that I feel are incredibly awesome.
You can think of the above list as a refreshing activity.
Try to understand how these brands have defined their what, how, and why in their mission statements.
What should you consider while creating a mission statement?
Your mission statement should be –
- Attainable and Plausible:
It should fall between what you're doing and what you can work toward in the future.
- Inspirational:
It should reflect the ideas that make your company different from others – to strengthen the brand identity and perception.
- Clear and Simple:
It should be easy to understand, and there should be no room for misinterpretation.
That's all from my side on how to write a mission statement for your brand. Consultancy Business In India If there's something you want to ask or add, please feel free to reach out.
The mission is not that impossible, you know 😉
