The importance of a positive brand experience for a business cannot be understated as it plays a crucial role in the overall success of a brand. When customers have a positive experience with your brand, they emotionally connect it with it and keep returning for additional purchases. They might also recommend it to others further expanding the brand’s reach. However, there is so much competition that there is a need to come up with unique ways to improve brand experiences. Wayfinding kiosks are a great way to improve your brand experience as they make shopping an easy and fun experience.
How Wayfinding Kiosks Improve Brand Experience?
Personalized Shopping Experience
Personalization is one of the most valuable features that wayfinding kiosks have to offer. Companies now personalize messages based on data from previous purchases made by a customer. For eg if a customer regularly buys the same product, customized ads or discount offers can be displayed. This not only improves the brand experience but also leads to impulse buying.
Creates A Positive First Impression
The saying that the first impression is the last impression is relevant to your business, too. Digital signages ensure that customers have a positive first impression of your brand which increases the chances of a purchase.
Assists In Wayfinding
With the proliferation in online shopping sites, if a customer can’t easily find what they want in your store, they will order them online. An interactive wayfinding kiosk ensures customers easily find the products they are looking for. Besides improving the brand experience, this also drives up sales.
Increases Dwell Time
Wayfinding increases the dwell time. Research has shown that the more time customers spend in a store the more they will spend. Think of it, if you enter a clothing store, you will purchase what you want and leave however if the store has calming music or good lighting, more likely than not you will make additional purchases you didn’t intend to when your left your house.
Reduces The Burden On Your Staff
As said before, wayfinding kiosks improve navigation which will have a ripple effect throughout your business. Clear navigation signs mean that your staff will be interrupted less, allowing them to assist more customers regarding queries and purchase decision.
Contributes To Environmental Branding
Environmental branding refers to the use of brand elements to convey a story. For eg, if you’ve ever visited Legoland, you will notice how many aspects of it are made to resemble bricks. This not only creates a memorable customer experience but also reinforces the brand and its ideals, thus fostering a emotional connection with customers and audiences.
Wayfinding kiosks have revolutionized the brand experience for customers by streamlining navigation, reducing wait times, providing real-time information and increasing engagement. By Utilizing these innovative devices, you can improve customer experience and gather valuable data for continuous improvement. As technology continues to evolve, wayfinding kiosks will continue to play a vital role in improving brand experiences which makes them a smart investment option for businesses looking to elevate their customer service and engagement.
If you are ready to harness the power of wayfinding displays to change the way customers view your business, contact us at Bitsy Displays. We offer dynamic wayfinding displays that elevate user experiences, improve accessibility and ensure smoother flow within spaces. They are designed to be readable even in the brightest sunlight. The powder-coated exterior ensures they retain their vibrancy through harsh weather conditions such as heavy rains and gusty winds. Another benefit of our wayfinding displays are they are versatile which means they can be used in hotels, parks, airports, stadiums, corporate centres, malls, retail stores and other public spaces to give potential customers a unique brand experience.