WhatsApp is a cross-platform instant messaging app that allows users to send messages, make voice and video calls, and share files. The app has become immensely popular since its inception in 2009, and as of 2021, it has over 2 billion active users. One question that many people ask is how WhatsApp makes money, especially since the app is free to use. In this article, we will explore the various ways in which WhatsApp generates revenue.
Charging Businesses for Using WhatsApp Business API
One of the primary ways in which WhatsApp makes money is by charging businesses for using its Business API. The WhatsApp Business API is a paid service that enables businesses to communicate with their customers on the app. The API allows businesses to send automated messages, provide customer support, and manage their accounts.
The cost of using the WhatsApp Business API depends on the number of messages sent and received and the location of the business. The charges are lower for messages sent within the same country and higher for international messages. Businesses can purchase message credits through third-party providers, and the cost of the credits varies depending on the provider.
Offering Business Tools and Features
WhatsApp also makes money by offering various business tools and features. These tools are designed to help businesses connect with their customers more easily and manage their accounts effectively. One of the popular tools is WhatsApp Catalogs, which allows businesses to showcase their products and services on the app.
WhatsApp Business App is another tool that businesses can use to manage their accounts. The app provides additional features such as quick replies, automatic greetings, and away messages. WhatsApp Payments is also a feature that enables businesses to receive payments from their customers directly on the app.
Displaying Ads in WhatsApp Status
WhatsApp Status is a feature that allows users to share photos, videos, and messages that disappear after 24 hours. Facebook, which owns WhatsApp, has been testing ads in WhatsApp Status in certain countries. The ads are displayed in between Status updates and are targeted based on the user's interests and behavior.
The ads are similar to those displayed on Instagram and Facebook, and they are intended to provide businesses with a new platform to reach their target audience. WhatsApp has been cautious in its approach to displaying ads on the app, and it remains to be seen how successful this revenue stream will be.
