User experience is a vast discipline. Anyone practicing UI/UX design needs to be skilled in many areas. Although it is impossible to summarize all the useful information in one article, it is still possible to highlight the most important rules. It is important for them to follow every UX designer in order to create sites that are human-friendly.
Here are 5 basic principles that every designer should be familiar with.
- UX and UI design for users.
UX refers to the design of the interface of applications and websites in a way that takes into account the user experience. This will help create products that are convenient for people. Then the visitors of such resources will have only pleasant impressions. They will become customers of the company or regular readers of its blog.
- Key rule of UX. Know your audience.
Researching user habits and preferences is the first step in website design.
You strive to develop a product that visitors will love. To do this, you need to know what your audience really wants and needs. What information are your potential customers looking for? How do they navigate through the pages of the site? What arrangement of site elements will be convenient for them? What irritates them on web resources?
Answers to such questions show what the audience needs, how it can be attracted. They also help you understand what to avoid in your site design so that visitors don't leave your site without taking the actions you expect.
- You are not a user.
Testing with real users is an important part of the design process.
Designers often assume that people will use their interfaces the same way they do. As a result, developers project their behavior and reactions onto users. But thinking that you are your user is a delusion.
This effect in psychology is called false consensus—the tendency to assume that others share our beliefs and would behave in a similar way in a similar situation.
Most likely, the people who will use your product have different backgrounds, different mindsets, different mental models, and different goals. In other words, they are not you.
There is a technique that helps designers overcome the false consensus bias called usability testing. Testing with real users, rather than teammates, friends, or family, allows designers to learn how to create products that suit those who will use them. This may take a long time. However, this is the only way to make sure you are moving in the right direction.
- Excellent UI layout corresponds throughout your site.
Possibly one of the most crucial components in a wonderful UI layout is uniformity. Preferably, every component of your website must suggest to your individual exactly where they are, albeit without hindering their experience of your website. This suggests that a person's primary steps in establishing a quality website is to establish brand guidelines for messages and also color design, so your user never asks yourself if they are still on the same website.
A color as well as branding plan similar to this can likewise be used to show to your individuals how to use your web site. Colors can make it simple for individuals to identify the vital features of your website. For instance, the “request more details” button should look similar to the “demand a demonstration” so individuals can easily locate similar activities they are trying to find by merely scanning the site swiftly.
- Excellent UI layout prevents making the individual job too hard.
The best websites make complex jobs easy for the customer, as well as you can achieve this by removing as much work as possible from them. The best UI sites use a wide variety of methods to do this, from making text less complicated to review to the more intricate process of structuring web content and pages for optimum effectiveness.
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