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If you wanted to start a digital marketing company 25 years ago, there was not much competition. However, things have changed now and there is a lot of competition in the industry right now. This means that there is a lot more you need to do if you want to start a profitable creative agency in Orange county. Here are some guidelines to start your own digital marketing company.

Develop the necessary skills 

You can be as intelligent and creative as anyone else in the game but if you are not experienced or prepared enough to deal with the nuances of managing client relationships and accounts, you will be looking for a gig quickly. It might take a lot of years for some people to build the skills necessary for digital marketing while others may take less. 

The best way to gain the skills necessary for starting a digital marketing company is to hold a digital marketing job for some time. Work environments are more complex than you may realize while you are grinding within them. There are a lot of nonverbal and verbal communication gymnastics, expectations and politics. Everything from the structure of the organization to the product, culture and leadership play an important role in how your career unfolds.

Before mastering your marketing skills, you should experience what it is like to work where your clients may work. Doing this will make you a well-rounded and understanding professional.

Start being a contractor before you become a founder 

Before you start your digital marketing agency, you need to understand that having a job that pays is a luxury that a lot of people take for granted. When you take the leap of working for yourself, it comes with a lot of risks. Developing the foundation for a business before you make the decision to do it on a full-time basis is what mitigates a lot of the risk. You should do some contracting work for some time as you hold down a full-time job. This allows you to strike out on your own without taking a lot of risks. It also allows you to build valuable relationships that will be helpful to you when you start running your agency on a full-time basis.

Develop the right business model 

You can set up a marketing agency in different ways. The services you offer and how you bill your work becomes a crucial part of how efficiently you manage your business. You should come up with an appropriate way of billing your customers. You can bill them on an hourly basis. You can also have a flat retainer as your pricing model or bill them on a percentage spend basis. Another way to bill your client is on a commission base model.

Define your niche 

When you start your creative agency Orange county, you can be seduced to work with any business. However, working with a certain niche is the best way to strengthen your skill set and this will give you a competitive advantage.