Let 2022 be the year you take your digital marketing to the next level! There's never been a better time to brush up on your digital marketing skills because they're in high demand.
Are you worried about the rising cost of education? Don't be that way. There are many high-quality free digital marketing courses available that cover a wide range of topics, and we've compiled a list of the best ones for you in this post. There's likely to be one (or two) that will teach you something new, with topics ranging from social media to content marketing.
A free digital marketing training will assist who?
If you're new to digital marketing, learning the fundamentals before diving into specialised channels is a good approach. Taking a couple of free digital marketing courses will help you improve your expertise or refresh your memory (if it's been a while since you used a particular platform) without breaking the bank. You never know, a new channel can pique your attention and lead to a new professional path.
What would a free digital marketing course teach you?
It's nearly difficult to find a topic that hasn't been addressed in one of the many free digital marketing courses accessible (literally) at your fingers. Everything from basic marketing principles to developing an omnichannel strategy, and everything in between, is available to you.
And don't think you “know everything” because you've been in the sector for a while—the one constant in digital marketing trends is change! Courses are available for people of various skill levels.
Whether you're new to the sector or want to become an expert on a certain channel, you'll gain valuable knowledge that you can put to use in your day-to-day work or even use to create your own brand online.
Simply take some time to determine your objectives before choosing a course, and then pick the ones that will assist you in achieving them.
These are the best free digital marketing courses we've found.
So, here are our top free digital marketing courses for 2022, in no particular order. Enjoy!
Digital Marketing Specialization on Coursera
Coursera is well-known for offering a diverse range of courses on practically any subject, many of which are developed in collaboration with colleges and universities. The Digital Marketing Specialization class at the University of Illinois offers students seven courses that cover everything a digital marketing newbie needs to know. The training also covers pricing tactics, 3D printing, and data visualisation in addition to digital marketing.
Each course is taught by an expert in the industry and includes many videos and additional readings. Coursera recommends devoting five hours per week to the programme; at that pace, it will take you eight months to complete. It may appear to be a large time commitment, but if you're looking to start a new profession or break into the world of digital marketing, it's a terrific option. You can also choose to solely participate in the course topics that you are most interested in.
While there is a paid option, you can audit the class for free.
Digital Marketing Fundamentals (EdX)
You can't go wrong with EdX's Fundamentals of Digital Marketing courses if you want to learn everything there is to know about digital marketing. This self-paced video course, which is part of the University of Maryland's Digital Marketing Professional Certificate programme and taught by the university's acclaimed marketing professors, provides a high-level education on marketing principles, concepts, and techniques.
Omnichannel marketing, mobile marketing, the marketing mix, multi-sided platforms, attribution, and other subjects are covered in this course. The Fundamentals of Digital Marketing course is ideal for novices, even if they have no prior marketing experience, and it lays a solid basis for future learning.
Students should expect to complete the course in four weeks (spending three to five hours per week), and you can audit it for free.
Fundamentals of Digital Marketing with Google
With a Google course, you can't go wrong! Its extensive instructional offerings include not just the basics (paid search, organic search, and analytics), but also more general aspects of digital marketing.
The Fundamentals of Digital Marketing course is designed for people who are new to digital marketing and comprises of 26 modules that will take you about 40 hours to finish. Videos, important knowledge highlights, and a quiz are included in each module. Planning an online company strategy, establishing a web presence, tracking and measuring web traffic, and other topics are covered. (Of course, Google products are heavily emphasised.)
While this session will help novices the most, more experienced marketers will be astonished at how much they can learn from it. It will jog your memory of long-forgotten notions and principles that are still relevant and useful.
Constant Contact's Quickstarter
Constant Contact is one of the oldest email service providers, dating back to the mid-nineties (when email was still a thing!). While it is primarily recognised for email marketing, its Social Media Quickstarter content hub provides a solid educational basis as well as practical advice for effective social media marketing.
Its comprehensive offering includes all of the major social media platforms—Facebook, LinkedIn, Twitter, Snapchat, YouTube, and so on—and provides step-by-step directions for establishing a brand presence and connecting with potential and existing customers. Each social networking platform includes a long list of blog entries on themes ranging from basic (e.g., “How to Set Up an Account”) to advanced (e.g., “How to Set Up an Account”).
You can pick and choose whatever social media sites and content you want to learn about, or you can go all out and consume all there is to offer.
Blueprint for Metadata Associate Certification in Facebook Digital Marketing
If you want to boost your brand's social media presence, you should incorporate Facebook in your strategy. The addictive platform's over three billion users (about one-third of the world's population) spend nearly four hours every week browsing through the Feed, watching videos, talking, and purchasing.
The Facebook Certified Digital Marketing Associate programme is a series of videos that teach the fundamentals and nitty-gritty of building a Facebook, Snapchat, and Instagram presence and advertising (Meta also owns the latter two).
You'll also learn how to use analytics tools built into the platform to examine the results of your campaigns.
You can even take the exam to get a certificate that you can add to your resume or digital profile if you're eager to show the world that you're a social media marketing genius.
Email has been around for 50 years, but it was only widely utilised in the 1990s. Sendinblue Academy Email Marketing Its vital functionality explains why it is still one of the most effective marketing platforms today, with a return on investment of $36 for every dollar invested.
Because of its widespread use, experienced digital marketers must know how to conduct great email marketing campaigns—and Sendinblue Academy's email marketing course will teach you how! Students must complete an eight-module course consisting of 63 videos, 62 questions to evaluate their understanding of the ideas and vocabulary, and four e-books to assist fill out their knowledge to get the official certification.
This email marketing crash course will cover A/B testing, email deliverability, segmentation, and even GDPR. It even discusses how to develop a subscriber list and how to improve key performance metrics such as open rate and click-through rate.
It's hard to find a better free email marketing course.
Blogging for Business using Ahrefs
“Content is king,” in case you didn't know. In 1996, Bill Gates wrote a blog post with that title on the Microsoft website, and the succinct remark remains as important today as it was then. “Content is where I anticipate much of the real money will be created on the internet, just as it was in broadcasting,” Gates wrote in his essay. It turned out to be a foresightful prediction.
Blogging is become a multi-million dollar industry. Just ask Matt Marshall, who earns over $100,000 every month through his site Venture Beat. This method isn't simply useful for individual entrepreneurs; it can also be used by businesses.
In reality, Hubspot's vast content collection has helped the company gain a reputation and thousands of customers.
The Blogging for Business course from Ahrefs will teach you how to employ the same strategies used by Hubspot and Matt Marshall to boost your company's brand awareness, credibility, and eventually sales. While the course is brief (just under five hours) in comparison to some of the other courses on this list, Ahrefs manages to cram a lot of information into the 40 sessions.
Its 11 courses address topics such as how to establish a blog, how to analyse traffic potential and the difficulty of ranking for a certain keyword, how to maximise search traffic for your top keywords and phrases, how to promote your content, and much more.
It's essentially your one-stop shop for creating a high-quality blog that will educate customers and ideally convert them into paying customers at some point throughout the customer journey. As an extra benefit, Ahrefs features interviews with content specialists to encourage you.
Digital Marketing Short Course at CareerFoundry
CareerFoundry is known for having top-notch teachers and mentors, as well as up-to-date curriculums and students who finish with a firm grasp of course contents. This five-day, self-paced course is jam-packed with tidbits on doing campaign research, fundamental marketing metrics to guide tactics, and hands-on exercises, and it was created by the same specialists who designed our Intro to Digital Marketing course. Aspiring digital marketers will be exposed to real-world issues that professionals face on a daily basis, allowing them to choose whether digital marketing is the right career route for them. This free digital marketing training is for beginners and newcomers.
What we've learned thus far and what we'll do next
Perhaps this article has persuaded you to take a free digital marketing course (one of our suggestions!). It might have even convinced you that you're ready to take the next step in your profession by enrolling in a digital marketing boot camp or certification programme.
Regardless of your next moves, taking digital marketing classes is an excellent method to keep up with current trends and ensuring your expertise is up to date.
The following articles may also be of interest to you:
How to Begin Working as a Freelancer The Ultimate Career Guide for Digital Marketing in 2022
What are the most important skills for a digital marketing analyst?
What Are the Different Types of Marketing Channels? Your Complete Beginner's Guide
What You Must Do Right Now
A free, self-paced short course with five short tutorials will give you a hands-on introduction to digital marketing.
Join us for a FREE live online digital marketing event with industry leaders.
Speak with a programme advisor about a career transition and how you can learn to become a job-ready digital marketer from the ground up in only 4 to 7 months, backed by the CareerFoundry Job Guarantee.
Before May 10th, apply for one of 100 Career Change Scholarships and save up to 16.5 percent on the CareerFoundry Digital Marketing Program.
