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Unless you've been living under a rock, you're aware that YouTube is the most popular place to watch videos online. But did you know it's also the second most organically visited site in the United States, and the first organically ranked site in the world?

By 2020, YouTube will have over 2 billion monthly users who will watch over 5 billion videos per day! As a result, if you're looking to sell your business to an online audience, it's a platform you can't ignore.

As a result, we've compiled a list of current get more YouTube subsbcribers data that you should definitely review if you're planning to use the site this year. If you're already using the platform and wish to expand,

  1. The Most Important YouTube Statistics
  2. YouTube is the second most popular organically visited site in the United States, and the #1 globally (Ahrefs)
  3. Every day, 2. 1 billion hours of YouTube videos are seen (YouTube Press
  4. YouTube has over 30 million daily viewers and 2 billion monthly active users (YouTube Press)
  5. YouTube has 38 million active channels, 15 million of which are content creators, with 22,000 of them surpassing one million followers. (Tubics)
  6. When SpaceX went live to launch the Falcon Heavy Rocket, YouTube's biggest concurrent views record was established at 2.3 million (The Verge)
  7. Its mobile apps account for more than 70% of viewership (YouTube Press)
  8. In the United States, YouTube is used by 90% of digital users, making it the most popular platform for watching online videos (Oberlo)
  9. YouTube's algorithm recommends 70% of what viewers watch on the platform (HootSuite)
  10. As of 2019, 9. 500 hours of content are added every minute (Statista)
  11. YouTube has over 9000 partners, including network broadcasters, movie studios, and recording studios. Content ID is a scalable and automated method that allows copyright owners to identify and claim their YouTube content, safeguarding their creative rights. YouTube Press (YouTube)

Only about 9% of small businesses have their own YouTube channel (Brandwatch)

  1. Viewers who watch a TrueView ad are apparently 10 times more likely than viewers who do not see the ad to perform the action suggested in the ad (Think with Google)
  2. Users who watch a YouTube commercial for at least 30 seconds are 23 times more likely to visit or subscribe to the brand's channel (Think with Google)
  3. YouTube usage and viewing statistics
  4. Females account for 45 percent of YouTube users, while males account for 55 percent. (Reporting Data)
  5. YouTube is used by 15.73 percent of adults in the United States. YouTube is used by 78 percent of male adults and 68 percent of female adults in the United States (Pew Research, 2019)
  6. According to the most recent quarter, 77 percent of US internet users aged 15 to 35 use YouTube. (Statista)
  7. In comparison to any other television network, mobile YouTube videos reach more 18-19-year-olds globally. (Consider Google)
  8. The United States (16.4 percent), India (9.2%), and Japan (4.8 percent) are the top three countries that utilise YouTube (Alexa)
  9. YouTube is used by 77 percent of urban settlers, 74 percent of suburban settlers, and 64 percent of rural settlers in the United States (Pew Research, 2019)
  10. YouTube has over 100 localised versions around the world, allowing you to use the platform in more than 80 languages (YouTube Press)
  11. Only 28% of the videos released on YouTube by prominent channels are in English, while 21.67 percent are in other languages. (Image courtesy of Pew Research Center)
  12. By 2020, 94 percent of Indian YouTube users had learned how to accomplish things on their own thanks to YouTube videos (YouTube Trends)


YouTube is used by 23.81 percent of US parents to obtain entertaining and informative content for their children, making it a vast potential market that you can tap into by creating compelling educational films utilising InVideo's thousands of templates. (Brandwatch)

  1. Mobile devices account for more than 70% of YouTube viewing time (Sprout Social
  2. According to Ipsos Mori+YouTube, 25.47 percent of YouTube users claimed that watching online videos helped them cope with continuing challenges in their lives.
  3. According to Sprout Social (2019), there has been a 39 percent rise in users watching YouTube on their TV displays, with 250 million hours of video material consumed every day.
  4. On a daily basis, the average time spent on YouTube is 17 minutes 31 seconds. (Alexa)
  5. After Netflix, YouTube is the second most popular place for millennials to watch online video content (HootSuite)
  6. ‘To relax' and ‘for entertainment' are the top two reasons consumers browse YouTube during prime time (Think with Google)
  7. YouTube users are three times more inclined to watch online video tutorials than they are to read instructions, which you can take advantage of by creating compelling tutorial videos with InVideo's over 5,000 configurable templates. (Consider Google)
  8. When compared to those viewing television, YouTube mobile users pay 2X greater attention to what they're watching. When watching videos on mobile phones, 7 out of 10 individuals default to horizontal viewing. (Consider Google)
  9. According to Ipsos Mori+YouTube, 70% of consumers used YouTube to view online coverage of live events in 2020.
  10. The most active 10% of channels with 250,000 subscribers were responsible for 70% of the content being uploaded. The most popular ten percent of these videos accounted for 79 percent of all views (Pew Research Center)
  11. YouTube Video Statistics 34. Jawed Karim's (founder) Me at the Zoo was the first YouTube video ever uploaded on April 23, 2005.
  12. The top 5 YouTube keyword searches are ‘BTS,' ‘pewdiepie,' ‘ASMR,' ‘Billie Eilish,' and ‘baby shark' (Ahrefs)

36.'Pewdiepie,' 36. The top five keyword searches on YouTube in the United States include ‘ASMR,”music,”markiplier,' and ‘old town road' (Ahrefs)

  1. Music is the subject of 37.2% of the top 100 YouTube searches in the United States (Ahrefs)
  2. The K-pop group BTS receives over 16 million searches per month on average around the world, which is more than 6 searches per second (Ahrefs)
  3. As of January 2022, Pinkfong's ‘Baby Shark Dance' had become the most viewed YouTube video. With over 7.8 billion views as of January 2022, ‘Despacito' by Louis Fonzi and Daddy Yankee is the second most watched video on YouTube, with over 7.1 billion views (YouTube Trends)
  4. As of January 2022, YouTube's most disliked video is their own YouTube Rewind 2018, which has received 18 million thumbs down (YouTube)
  5. YouTube has an astonishing 4.5 million searches (Ahrefs)
  6. The average length of first-page YouTube video results is 14 minutes and 50 seconds, and 42.68.2 percent of them are in HD quality (Backlinko)
  7. Your video's higher position is directly proportional to the number of comments, likes, shares, and views it receives (Backlinko)
  8. In the previous two years, YouTube watch time for videos with titles that include these terms has increased:

– Come shopping with me (10x)

– Is it effective? (12x)

– Every detail you require (2x)

(2018, Think with Google)

  1. Most YouTube users want to watch material about topics they care about, and if that content includes a celebrity or a well-known influencer, they are 3 times more likely to watch it (Think with Google)
  2. If a video is related to their interests, YouTube visitors are 1.6x more likely to choose a video with higher production value (Think with Google)
  3. Only in the third quarter of 2020, 47.778 million videos were removed from YouTube around the world for violating the platform's community guidelines. Flags from non-automated flagging systems were used to remove 481,721 videos (when viewers manually flag an inappropriate video) (Statista)
  4. YouTube is used by 48.26% of adults in the United States to get news. On YouTube, 51% of news consumers are looking for opinions and social commentary, while the other 48% are looking for facts and information (Pew Research)
  5. Videos with the term “review” in the title have accumulated over 50,000 years of viewing time on mobile devices alone [Jan-Jun 2015 vs Jan-Jun 2017]. (Consider Google)

Music is the subject of 50.2% of the top 100 YouTube searches. With over 2 million searches every month, Billie Eilish is the most popular (Ahrefs)


PewDiePie, James Charles, and Joe Rogan are among the top 100 YouTube searches, accounting for 51.52 percent of all searches (Ahrefs)

  1. By 2020, 100 billion hours of game content will have been consumed around the world. It features watch-hours from some of the most popular gaming live events and charity fundraisers hosted 53. by gaming channels, such as the Call of Duty Warzone Tournament (YouTube)

In 2020, YouTube had over 1 billion views connected to chess (YouTube Trends)

  1. In 2020, videos with the phrase “Witchcraft 101” in the headline received over 3 million views (YouTube Trends)

In sum, daily live streaming on YouTube increased by 45 percent in 2020. (YouTube Trends)

56.8% of YouTube users are willing to watch content from creators of any age (YouTube Trends

  1. Since January 2016, VTuber (a virtual YouTuber that uses a digital avatar and computer graphics) views have increased by more than 1.5 billion per month (YouTube Trends)

58.47 percent of viewers are willing to watch VTuber material, which is content supplied by fictional or virtual characters (YouTube Trends)

  1. Statistics on YouTube Channels
  2. T-Series (India) has the most subscribers with 169 million, followed by PewDiePie (Sweden) with 108 million (Business of Apps)
  3. Ryan Kaji, a 9-year-old content producer who is the highest-paid YouTuber in 2020, with a net worth of $29.5 million. Ryan's World, his YouTube channel, has 28.3 million subscribers (The Guardian)
  4. With 11.5 million subscribers, Lego is the most popular brand channel on YouTube (as of Jan 2022)
  5. Influencer content accounts for 60% of video views on YouTube in the cosmetics business, while brand content accounts for 39% and publisher material accounts for only 1%. (Statista, 2018)
  6. YouTubers can earn between $3 and $5 every 1000 video views globally. Making money on YouTube, on the other hand, is dependent on a number of criteria such as the number of views your video receives, ad quality, video duration, the number of clicks each ad receives, and so on. (From Mint Life)
  7. The number of YouTube channels that earn a six-figure revenue from providing video is increasing at a 40% annual rate (YouTube Press)
  8. Year over year, the number of channels with more over 1 million subscribers increased by more than 65 percent (YouTube Press)
  9. A content ID is assigned to 66,900+ YouTube partners, including network broadcasters, film and recording studios. Content ID is a scalable and automated method that allows copyright owners to identify and claim their YouTube content, safeguarding their creative rights. YouTube Press (YouTube)
  10. Small firms have their own Youtube channel in 67.9% of cases (Merch Dope)
  11. In the year 2000, there was a 95 percent growth in the number of new YouTube channels attempting to create an audience (YouTube Trends)
  12. YouTube Ad Statistics and Marketing
  13. After Facebook, YouTube is the second most popular venue for marketers to upload online videos (Buffer, 2019)
  14. 71 percent of B2B marketers employ video in their marketing mix, with YouTube being the favoured platform for 53 percent (Sprout Social)

70% of marketers spend money on developing online video content for YouTube (PPC Hero, 2019)

YouTube is where 72.9% of people across the world learn about new companies and goods (Think with Google, 2018)

  1. After Instagram, YouTube is the second most important medium for influencer marketing (MediaKix, 2019)
  2. According to a study done from January 2017 to January 2018, the number of YouTube users who subscribed to and engaged with content made by influencers increased by 70% every day, year over year (Think with Google)
  3. Unlike television viewers, who can multitask and are twice as likely to move between advertising, YouTube viewers are more concentrated on the video and are half as likely to skip ads. (Ipsos 2017)
  4. Pre-roll skippable video advertising on YouTube were chosen the most effective ad format by 76.29 percent of marketers (Sprout Social)
  5. Around the world, 40% of customers indicated they bought things after seeing them on YouTube (Think with Google, 2018)
  6. Before making purchasing selections, 78.2% of customers say they view YouTube videos for ideas and inspiration (Think with Google, 2018)
  7. Unlike television viewers, who can multitask and are twice as likely to move between advertising, YouTube viewers are more concentrated on the video and are half as likely to skip ads. (Ipsos 2017)


  1. Between July 2016 and June 2018, the amount of time spent watching shopping-related videos on YouTube in the United States increased by more than 5X. (Think with Google, 2018)
  2. YouTube commercials attract more attention than television ads, which only get 45 percent of the audience's attention (Ipsos 2017)
  3. YouTube's third-quarter advertising revenues in 2020 were USD 5.04 billion, up 32% from the previous year (Statista)
  4. YouTube accounts for 6% of Google's ad revenue (HootSuite)

Why aren't more businesses using YouTube, and what can you do about it?

Despite the fact that YouTube is the most viewed website on the planet and the second most visited website in the United States, just 9% of small companies in the United States use it to sell their goods and services. The main reason for this is that YouTube has a higher entry barrier than social media platforms like Instagram and TikTok.

You'll need a lot of time, effort, and resources to consistently make high-quality videos on YouTube, which is a prerequisite if you want to expand your brand on the platform. There's also a steeper learning curve and a greater price tag.

Thankfully, InVideo, which has been created to streamline the video editing process to help you churn out interesting video content fast and efficiently, helps reduce some of these concerns – namely the time, effort, and resources required to create a video. To produce customised YouTube videos for your brand, you can use a collection of 5,000 templates and over 8 million stock assets (videos, photos, and music). Even if you're a complete novice, the super-intuitive cloud-based editor allows you to edit videos from any system. The best part is that you can get started for free and upgrade to premium features for as little as $15 per month.



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