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  The milk protein concentrate market is expected to rise due to rising health consciousness and increased use of milk protein concentrates in food and beverage items such as cheese and yogurt. Emerging markets such as Brazil, Russia, India, and China are likely to adopt greater protein diets as they develop. Milk protein concentrates are used to enhance frozen desserts, natural beverages, and cultured items. Furthermore, conventionally utilized beef protein has been linked to an increased risk of heart disease and stroke, leading to widespread usage of milk protein concentrate.

  As milk production rises, so does the availability of milk protein concentrates on the market. India is the world's greatest milk producer, accounting for 18% of worldwide production, according to the Food and Agriculture Organization (FAO).

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