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The in-depth interview (IDI) is a qualitative research method where intensive individual interviews are conducting to garner information from one respondent, either in person or over the telephone/Internet. IDI market research is the best way for business-to-business (B2B) research encounters to look for highly specific information that can be acted on. Common uses for IDIs include branding research, customer satisfaction, new product/service interest, consumer/customer insights, etc. Email: contact@jaspercolin.com to conduct IDI.
