Inbound Marketing Series: What Is PPC (Pay-Per-Click)? Explained With Types And Benefits

Nowadays many small businesses have good products and great potential to grab user attention and generate high revenue. But they fail to do it because they have a lack of knowledge on how to spread the awareness about the product and brand among users.

Many businesses are aware of the role of SEO in bringing a website on the top in SERP to gain organic traffic. But this type of marketing technique requires time to drive quality traffic. To, get rid of that many businesses use PPC (pay-per-click) advertisement. PPC ads are most popular for driving quality traffic and generating high revenue. Businesses pay some amount to Search Engines, Social Media and Video streaming platforms to place their ads to get paid traffic.

In the succeeding series of Inbound Marketing, we will be drawing your focus on one of the most popular advertising methods that have helped many brands and businesses in showcasing their product and brand to a wide range of audiences.

In this article, we will be talking about:

What is PPC(Pay per Click)
Different types of PPC Ads
What are Google Ads?
PPC keyword research
Budget & Bid
How to optimize an underperforming PPC Campaign?
What are the Benefits of PPC for Small And Large Scale Businesses?
Conclusion

What is PPC (Pay Per Click)?

PPC (Pay Per Click) one of the well-known terms in the online marketing world. In which advertisers pay some amount to the online advertising platform every time their ad is clicked. It is a form of online advertising where the website owner-run paid campaign on top advertising platforms like Google, Facebook, and other search engines to place their website on the top of SERP.