While only really a feature of data functions in recent years, consent management has become a major talking point around GDPR compliance and other general data protection regulations. It’s also become the public’s most visible interface with data operations.

In many jurisdictions, users are now asked to consent to their data being used when visiting a website, which has made data usage and methods for obtaining consent a major topic in public discourse.

Non-compliance with legal obligations around data consent in the various territories where a company does business introduces significant organizational risk.

While the headline figures are the fines (which can be up to 4% of global revenue under the GDPR), non-compliance can also make an organization ineligible for contracts, with proof of compliance fast becoming a staple of many boilerplate contracts.