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While only really a feature of data functions in recent years, consent management has become a major talking point around GDPR compliance and other general data protection regulations. It’s also become the public’s most visible interface with data operations.
Comprehensive consent management should be able to create a single source of truth for all data used throughout an organization, which improves efficiency and helps teams function with pared back data.
The publicity around personal information and data means that even minor mistakes around collecting data have major negative impacts on customer relationships.
