Getting more enrollments is a challenging process. Deciding where to go for post-secondary education is another typical decision that students have to take. Increasingly, high school graduates are displaying an interest in colleges and therefore competition is on increase for schools to land new candidates. We have seen a consistent increase in the past 10 years that colleges and universities are becoming more serious about their approach to attracting prospective students. OOH advertising campaigns are a great way of reaching young high school students. Understanding how these students make their decision regarding colleges is the first step in developing an effective marketing plan.
Social Media Influence
If we talk about modern Z-generation, they actively use mobile phones and social media to know school options and choose where to attend. As per the report of the National Association for College Admission Counseling, social networks are most valuable to prospective students since they help them in making the list of potential colleges. Social media marketing services for colleges have become more important than ever before.
When the students sit to find their next campus, they usually rely on school websites and online college search tools. Once they complete it, they want to know what it’s really at each of their potential choices and select the best fit. They often head to Facebook and Instagram pages of their potential college choices for guidance. It’s obvious that on these sites colleges mostly share what makes them unique – infrastructure, facilities, placements, scholarships, fee structure, and more.
OOH Marketing to Boost Student Enrollments
OOH advertising campaigns are still a very effective and result-oriented way of reaching more college applicants. OOH billboards and hoardings can be great for increasing brand awareness and gaining name recognition. Knowing that not all students are social media junkies, you may prefer setting up large billboards at places where students are most likely to notice them. This type of advertising can influence their decision about which college or university to attend after completing their last year in school.
We have been providing the best marketing services for colleges for many years now. If you’re looking for college marketing agencies, you can contact us today. We help colleges and universities in increasing student enrollments and building a positive reputation. In today’s competitive enrollment environment, it is perfect to work with experienced marketing professionals.
