When it comes down to determining the quality sites worthy of being on top of search rankings, Google recognizes real human behavior. In turn, UX design and usability have become integral elements of SEO. It does not only require the fundamentals of on-page SEO; simple UX design considerations go a long way to support user engagement and rankings. You can understand it more lately through our digital marketing blog.
Below we have highlighted five best practices on who to effectively start leveraging on the UX design and usability variables for supporting the SEO performance of your site to help shed light on whatever efforts you make.
Simplify Your Site's Navigation
One of the common conflicts between SEO and UX design is that the latter often encourages stronger site architectures that often lend to complex navigations. The more there are pages, the better it becomes but not so much. Moreover, having one very user-friendly and content-rich page is a potential asset for SEO across varied search queries.
Utilize UX Design for SEO-friendly Layouts
There are innumerable cases where the layout design and how the content gets formatted disrupts SEO. The easy reason behind it all is the aesthetics, like having a perfectly-sized header with the right amount of text that gets in the way of SEO.
The following are a couple of principles of using the UX design to support the layout of the page which is SEO-friendly:
Making easy-to-digest content: In SEO, the copy and word count are essential; avoid the text-heavy pages that make you feel like you are reading a technical manual. The easy-to-absorb blocks of copy being organized with the imagery and headers would help with usability while retaining SEO. Additionally, you can also take advantage of the number and bullet lists.
Infusing videos and images wherever possible: Visual media is not only engaging the users, but these are the components that get optimized for SEO. Including relevant videos or images under every content, the block is a great practice.
Ensure Mobile Responsiveness
The mobile responsive design is compulsory for both SEO and usability. Nowadays, more traffic is being driven by mobile search; the sites need mobile responsive to compromise the experience of more than half of their visitors.
It is, by now, most savvy UX designers who are emphasizing mobile-responsive design in every project where they are engaged in. However, if your site needs to be more responsive across mobile, you can check your user engagement metrics to perform badly across devices.
Summary
User experience design should become the main consideration for SEO campaigns. By opting for a digital marketing blog, you can build a strategy to increase website traffic. It can help you understand how users engage and interact with your site while it is considered to have factors such as page speed, menu or header layout, mobile responsiveness, and URL structure. So, with the help of references, you can increase traffic on your website and make a profit in your business.
