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The latest report by IMARC Group, titled “India Buy Now Pay Later Market Report by Channel (Online, Point of Sale (POS)), Enterprise Size (Large Enterprises, Small and Medium-sized Enterprises), End Use (Consumer Electronics, Fashion and Garment, Healthcare, Leisure and Entertainment, Retail, and Others), and Region 2024-2032”. The study provides a detailed analysis of the industry, including the India buy now pay later market size, share, trends, price, growth, and forecasts. The market size is projected to exhibit a growth rate (CAGR) of 10.20% during 2024-2032.

“Buy now, pay later” (BNPL) is a financing option that allows consumers to purchase goods and services immediately while deferring payment over a set period, typically through installment plans. This service is offered at the point of sale both online and in physical stores, providing a flexible alternative to credit cards without the need for a credit check in many cases. BNPL schemes often come with interest-free periods, making them an attractive option for budget-conscious shoppers. Major providers include companies like Afterpay, Klarna, and Affirm. Currently, BNPL is gaining immense traction across India due to its convenience and the increasing preference for cashless transactions​.

For an in-depth analysis, you can request the sample copy of the market report:


India Buy Now Pay Later Market Trends:

The India buy now pay later (BNPL) market is primarily driven by the increasing digital adoption and smartphone penetration across the country, which facilitates easy access to BNPL services. The rise of e-commerce has also played a significant role, as consumers seek flexible payment options to manage their finances while shopping online. BNPL solutions provide an alternative to traditional credit, appealing particularly to younger consumers and millennials who may lack access to credit cards or prefer to avoid high interest rates. Another major driver is the evolving consumer behavior toward cashless transactions and the preference for deferred payment options. BNPL services offer a convenient way to purchase high-value items without immediate financial strain, thus boosting consumer spending. The COVID-19 pandemic further accelerated this shift, as more people turned to online shopping and sought flexible payment methods to manage economic uncertainties.

Additionally, in terms of trends, there is a noticeable expansion of BNPL services beyond e-commerce into physical retail, education, healthcare, and travel sectors. Fintech companies are partnering with a wide range of merchants to integrate BNPL options at checkout points, enhancing the overall customer experience. Additionally, regulatory frameworks are evolving to ensure consumer protection and promote responsible lending practices within the BNPL sector. Furthermore, the competitive landscape is also shaping the market, with numerous fintech startups and established players such as LazyPay, Simpl, and ZestMoney driving innovation and offering attractive terms to capture market share. This competition fosters better services, lower fees, and increased transparency, benefiting consumers and thus supporting market growth.

India Buy Now Pay Later Market Segmentation:

Channel Insights:

  • Online
  • Point of Sale (POS)

Enterprise Size Insights:

  • Large Enterprises
  • Small and Medium-sized Enterprises

End Use Insights:

  • Consumer Electronics
  • Fashion and Garment
  • Healthcare
  • Leisure and Entertainment
  • Retail
  • Others

Regional Insights:

  • North India
  • West and Central India
  • South India
  • East and Northeast India

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

Ask analyst for your customized sample:


Key Highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact US:


134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145 | United Kingdom: +44-753-713-2163

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