The India probiotic drinks market reached a value of INR 778 Million in 2021. Looking forward, IMARC Group expects the market to reach INR 2,371 Million by 2027, exhibiting a CAGR of 21.00% during 2022-2027.
Probiotic drinks refer to fermented beverages containing specific microorganisms that help maintain gut health. They are prepared by adding water, sugar, herbal, or fruit extracts to the probiotic culture of bacteria and yeast, which is further processed through bio-fermentation. Probiotic drinks contain numerous bacteria and yeast, including bifidobacterium, lactobacillus, and boulardii, which strengthen the immune system and enhance heart and digestive health. In addition, they prevent and treat gastrointestinal issues (GI), including diarrhea, constipation, and irritable bowel syndrome (IBS).
Base Year: 2021
Forecast Year: 2022-2027
India Probiotic Drinks Market Trends and Drivers:
The market is primarily driven by the increasing prevalence of gastrointestinal disorders and the rising health consciousness among individuals. In addition, the shifting consumer preferences from high-calorie, carbonated beverages toward healthier and functional drinks represents another major growth-inducing factor.
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Moreover, key players are introducing probiotic drinks in exotic flavors and attractive packaging to expand their consumer base. They are also adopting aggressive promotional activities through conventional retail and e-commerce platforms, which is positively influencing the market growth.
Furthermore, with the onset of coronavirus disease (COVID-19), there has been a high demand for immunity boosting and probiotic fortified dietary supplements. This, coupled with the introduction of dairy-, allergen-, lactose- and sugar-free formulations, is expected to propel the market growth in India.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
India Probiotic Drinks Market 2022-2027 Analysis and Segmentation:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd. and Yakult (Danone India Pvt. Ltd.)
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The report has segmented the market on the basis of region, product type, flavor, packaging type and distribution channel.
Breakup by Product Type:
Breakup by Flavor:
Breakup by Packaging Type:
- Plastic Bottles
- Glass Bottles
Breakup by Distribution Channel:
- Convenience Stores
- Supermarkets and Hypermarkets
- Specialty Stores
Breakup by Region:
- North India
- West and Central India
- South India
- East India
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Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022- 2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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