Because of ambiguous gambling laws and severe advertising rules, internet casinos (and other gambling businesses) that want to market themselves and raise brand awareness in India face difficult challenges.
The Advertising Standards Council of India (ACSI) has issued prohibitive guidelines that restrict online casinos from advertising their products on national or local television networks, as is the case in many European markets where these firms and their marketing teams are situated.
There are a few exceptions to this norm, such as when Dafabet, an Asian betting site, had its TV advertising broadcast during an ODI series between Australia and India via the SonyLIV streaming network.
This ad was seen by both Australian and Indian users, much the best online casino games to the chagrin of gambling prohibitionists in India, where sports marketing efforts involving betting are often prohibited.
However, because the television rights and control over the game fell under Cricket Australia's jurisdiction rather than the Indian cricket board's, this event can be classified as an outlier.
Furthermore, only online casinos and betting sites with multimillion-dollar marketing budgets can pull off such tricks. So, what can smaller online casinos do to get a piece of the lucrative Indian casino market?
Here are a few techniques we recommend you investigate further in order to maximise your chances of obtaining a piece of the fast-growing Indian gaming market.
Marketing with Influencers
Influencer marketing is the practice of enlisting the help of social media personalities with a large following (also known as influencers) to promote your product, usually by releasing a positive review or something similar.
In India, where more than 750 million individuals use social media in some way, influencer marketing has enormous potential (a number that has grown by 3 since 2018).
Furthermore, India has 180 million Instagram users, making it the world's largest Instagram country by a significant margin.
This means that there's a sizable prospective user base on Instagram just waiting to learn about your fantastic online casino.
The one disadvantage of influencer marketing is that it necessitates a significant amount of study. You must use the correct influencers, with a follower network made up of individuals who are most likely to use your online casino; otherwise, your ROI will be minimal.
This means you could be spending a lot of money on influencers, fine-tuning your strategy, and narrowing down your audience for a long time without seeing any significant returns.
If that seems disheartening, don't worry; we have a different technique for you that involves far less research and always produces results.
Affiliate marketing is a type of marketing in which you
Affiliate marketing, in our opinion, is the greatest and safest strategy to sell your online casino brand in a new market like India.
Affiliate marketing allows you to quickly begin bringing in new gamers at a low cost.
When you strike an agreement with an affiliate partner, you usually get featured on their website, and their visitors who are looking for the top online casino sites will be able to locate your site and become players.
You don't have to pay anything upfront to be accepted on an affiliate site when you use affiliate marketing partners; all you have to do is arrange a revenue share deal with the affiliate (which is to say the amount you will be paying them for each dollar that a referred player spends in your casino).
The disadvantage of affiliate marketing is that you do not have control over the players. You must give the affiliate partner a revenue share for as long as a referred player is active in your casino.
Furthermore, if you have a problem with your affiliate partner, they have the right to turn off your player stream at any time, and if that's your only source of players, you're out of luck.
