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Word-of-mouth marketing can help increase sales in any business. With the growth of social media, influencer marketing has become the number one criterion for brand image and increased sales.

According to Forbes, 90% of people are more likely to trust a brand that has been recommended even by a stranger.

Influencer marketing is when a company collaborates with a well-known online celebrity or a social media personality to advertise and, in turn, sell its products. This kind of marketing can help increase the company's brand image through word-of-mouth campaigns. Small businesses can affiliate with influencers online to sell their products or at least let people know about their new business.

Word-of-mouth drives $6 trillion annually in the business market and is responsible for 13% of the sales.

With the increasing social media traffic, billions of people are searching for information and going through posts related to product marketing, which has become a common occurrence. Social media celebrities have partnered with large corporations and even small businesses to endorse products online so their followers can use and spread the word.

Influencer Marketing is all about Strategy

Platforms like Instagram, TikTok, or YouTube are well-known choices for businesses to select influencers for their brand. This marketing is about conversing with millions of followers or viewers on social media. The recorded video or the live telecast is always there to be viewed by other potential followers in the future. The influencer's reputation also depends on the brands they market on their social media channels. This influence can impact the purchase decision of the customers. It is all about connecting with your followers through online platforms and providing them with your experiences regarding a particular product. Online sales are also about strategizing and putting together a budget according to the time given to brand marketing. Influencers decide on the approach by which they will advertise the products online. Influencers are people who have invested time in their brand image and have followers who trust their opinion regarding products. They test the products themselves and decide to take it up as it is only sometimes about the money for them.

Leadership Traits and Becoming an Influencer

Becoming an influencer is also about becoming a leader and taking on a role to guide people with products and services. Having crucial conversations as a leader is the key to gaining more followers and increasing brand image. Influencer leaders are experimenters who take risks by engaging with different products and companies. These people listen to their followers' demands and have good communication skills. They can easily adjust their behavior according to the followers' expectations and the brand they are advertising. Influencers focus on continuously learning and developing skills and competencies to address issues regarding products and services. These people spread awareness among others and are heavily invested in gaining the trust of their followers.

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