Just started using influencer marketing software for eCommerce? Well, you've taken the first right step to kick-start your brand growth number. But it isn't so simple to expect success right off the start. You need to be familiar with how influencer marketing works for eCommerce brands.
Most brands treat it as a synonym for digital marketing. But this is way different than that! Influencer marketing isn’t just about selling stuff or boosting your website traffic. Actually, it’s way beyond that. Wondering how?
It’s because eCommerce influencer marketing lets you earn more than just sales. You could actually build meaningful customer engagements. It could turn your casual visitors into loyal customers. So you could guess how powerful it could be. However, you should know how to leverage its potential to crunch the growth numbers.
Here’re a few crucial guidelines for you to make your brand successful at influencer marketing:
Tip #1: Try to See More Than Just an Influencer’s Follower Count
Influencers could be found all over the internet. From Instagram influencers to Twitch influencers, there's plenty of them. But one thing worth mentioning here is that not every influencer will be your cup of tea. Just because an influencer has got a million followers doesn’t always mean that he will be a perfect fit for your brand marketing.
There're several reasons for it. He might not have a close-knit relationship with his followers. He might not interact with his posts frequently. His audiences might not be engaged as it seems from upfront. So the larger follower base isn’t always a good sign for brand collaboration. You need to dig deeper to get successful.
What Should You Do to Be Successful? :
When starting out with influencer marketing software for eCommerce and turning it into real success, it is crucial to select an influencer who could really fit your brand. You might be wondering how to do it with ease? Here’re a few steps you could carry out to make it happen:
- Keep track of followers in your niche on social media that you truly love no matter how small or large their fan base is.
- Find out how well they care for their audience. You might like to take a look at their interaction with followers.
- Closely analyze if they endorse any product in your niche. If so, it’s likely a chance that he is truly passionate about the product he is promoting.
These measures will give the right direction to your influencer search and you’re likelier to hit the right node.
Tip #2: Be Selective While Choosing and Negotiating Influencers
It's quite obvious for any brand to go for an influencer who charges the lowest fee. Isn't it? Or, the other way around, you're likelier to select an influencer who pitches you first. Though you may find it difficult to control the urge to hire him. But remember that he might not be your ideal candidate. He might not work well for your eCommerce business for several reasons.
For instance, he might not have the ideal audience that you want in a particular demographic. Or, he might not be passionate about your niche. So you better need to be careful. Being selective in approach could save your day.
What Should You Do to Be Successful? :
Here’re a couple of things you could do to ensure you get the best of influencers working for you:
- First of all, you need to be selective in your approach. Just wait for some time or until you receive many applications from influencers.
- Secondly, you need not consider the lowest charging influencer. Rather, work out on offering perks, coupon codes alongside regular fees to attract the best talent.
Tip #3: Choose the Right Social Media Channel to Begin
There’re several social media platforms out there. But it doesn’t mean that your target audiences exist everywhere. Choosing the wrong social media platform will affect your ROIs. It’s better to get your influencer marketing started on a platform that has your potential audiences than shooting everywhere desperately.
You need to research a bit and find out where your ideal audiences are mostly present. Then, you could reach out to potential influencers to kick-start your campaigns.
For instance, if you're an eCommerce brand, Pinterest or Instagram could be a game-changer for you to bring in high ROIs. So accordingly, you should plan out your approach and choose the right influencer marketing software for eCommerce brands.
What Should You Do to Be Successful? :
Here’re a few strategies to help you get started without getting lost:
- Research for the right social media channel where you’re likely to get your ideal audiences. Make your presence count on the channel.
- Create the type of content that is most likely to get consumed on the social media channel you choose.
- Collaborate with the influencer according to the social media platform you choose. Ask for content advice from influencers as creators always know the best.
Tip #4: Integrate Your Product Smoothly into Influencer’s Content
Most of the audiences follow influencers for their organic content. Too much sponsored content on their posts could turn them off. It’s why a balance is needed to maintain a ratio between product endorsements and organic content. The sponsored posts should come naturally to them and avoid making inauthentic brand mentions. This way, you can truly engage the audience and have their attention.
What Should You Do to Be Successful? :
- Hire influencers who are truly in your niche so that products could be endorsed naturally.
- Check out the past brand mentions by the influencer you’re going to hire and analyze his engagements before collaborating with him for influencer marketing.
The Key Takeaway
It's pretty easy to get successful if you're just mindful of your approach to influencer marketing. Some of the key strategies have been mentioned here that you could implement and avoid the roadblocks. In addition, you might use a well-established influencer marketing software for eCommerce that could help automate the tasks involved for your ease.
