When you’re looking for product review services to showcase your brand’s product, you might be deciding between influencers and experts. They both have their pros and cons, whether it’s being able to extend your brand’s reach or bringing authority to your product reviews. However, there might be another question to answer: Can you use both at the same time to get the benefits of both?
Brand Awareness and Reach
An influencer offers a major advantage to any brand that partners with a full product education platform offering video production services: reach. Influencers are aptly named because of their ability to influence their audience’s consumer habits. They often have a large number of followers on social media platforms, making them perfect for a marketing campaign. However, there is a major drawback: influencers may not have the best marketing reputation. Influencer marketing has fallen in recent years for many reasons, the most important of which is that consumers don’t believe influencers actually use the products they promote. Often, it’s true.
Credibility and Authenticity
If you want to prioritize credibility and authority, you need the authenticity of an expert. These are professionals in the industry with jobs where they use your products regularly. They have enough real-world experience with your products to create a genuine review. They know all the tips and tricks and are the best choice for a how-to video to help educate your customer base. When searching for a product education platform with the capabilities of a video creative agency, look for a partner that can connect you with experts who already know and love your products.
It’s All About Trust
In an online world where misinformation is common, it matters more and more who is saying something than what they are saying. The reliability of a source impacts the integrity of the information they are relaying. With an expert, you get proven experience and expertise to back their credibility, giving them a trustworthiness that appeals to customers. In contrast, influencers might lack the experience to be a reputable source in your industry. They can craft a narrative or read from a script, but unlike professionals, they are not inherently reliable.
The Best of Both Worlds
There is also a strategy where you can get the best of both worlds. If you have both an influencer and an industry expert appear together in the same video. The influencer has the reach, and the expert has the knowledge to accurately inform their audience about your products. It’s a way to educate a wide range of potential customers that you may not otherwise reach. Plus, after the expert shows them how to use the product properly, the influencer can give develop a more reliable opinion of their own.
About The Desire Company
Building consumer trust is key for establishing the brand loyalty your business needs to thrive in today’s digital marketplace. From the rise of #deinfluencing to the FTC crackdown on fake reviews, it’s clear that honest advice and authentic feedback are more vital than ever. That’s why The Desire Company goes beyond paid influencer partnerships and prioritizes expert opinions instead. They’re not just another creative agency or video production company. The Desire Company is a complete product education solution that combines content strategy, expert vetting, and matching with their vast Pro Community, video embed technology, and media distribution. When you partner with The Desire Company, your audience will be informed, not influenced. It’s all thanks to authentic product education content that builds confidence and drives conversions. Tap into an expert with The Desire Company.
Learn about the benefits of experts and influencers with help from The Desire Company at https://brands.thedesirecompany.com
Original Source: https://bit.ly/3SQQOQ7
