Instagram is definitely built for branding. To make it accessible for any business virtually, Instagram rewards stylistic visuals, suits a wide variety of niches, and encourages interaction. With over 2 billion unique users, people love using it, so with a captive audience start with an Instagram branding campaign. Into your overall branding and business strategy, to ensure that Instagram fits in organically.
For Instagram branding, how receptive its users are to businesses sets it apart from others. Instagram users will be more than happy to follow you and support you as long as your content works. As per Instagram, over 50% of users become more interested in a brand if they see it in Instagram ads. Read this blog to learn some Instagram branding tips for your business.
Advantages Of Instagram Branding For Business
For Instagram branding, let’s have a look at some of these advantages:
1. Foster Trust
When you embed Instagram feed that is curated and created professionally well which aligns with your brand then you get more trust from your followers. Your followers will appreciate the consistency and through your content identify your brand.
2. Generate Traffic
To send traffic, Instagram is infamous for only permitting users to a single link in their bio which means you can still take advantage of that. Whether it’s a new blog or a landing page you want to promote, you should regularly switch up where that links to your audience. Using software or tools, you can even create branded links.
3. Design Brand Recognition
With your company’s overall brand, when your Instagram branding is on point your audience across platforms can recognize your content. In your branded graphics, using a consistent color and font scheme is one of the ideal ways to help your audience immediately able to identify the post is coming from your brand.
Effective Strategies For Instagram Branding
Take a look at the below-mentioned strategies that are effective for your branding on Instagram:
1. Optimize Your Instagram Profile
For Instagram branding, your profile is your home base and most of the audience interested in your brand will pass through it. Your username, handle, handle profile picture, link, bio, and address are essential as well.
Always favor being clear to clever when selecting your usernames and pictures. Your company logo is a good default picture and you can change it up with special backgrounds. To strengthen associations between your audience and your brand, use your logo as a profile picture. In your Instagram profile you get one outgoing link so use it wisely.
2. Select A Theme That Complements Your Branding
Trying to please everyone is not a good idea because Instagram is a broader platform. Post content for your niche audience after finding them. One of the most important things is brands shouldn’t mix their themes. By incorporating color schemes, filters, and shot compositions, themes enhance the visual appeal of your brand.
To check which themes and styles get the most likes and comments, you can use the analytics tool and then alter your strategy accordingly. With your branding on other channels as well, don’t forget to keep your Instagram branding consistent. To maximize the right associations and avoid mixed messages, use the same color schemes and visual styles across all mediums.
3. Pay Attention To Captions And Hashtags
To add context to your photos, captions are best. Without tapping ‘more’ only the first two lines are visible because Instagram allows captions to be 2200 characters. Put your best words in the above two lines and write hashtags in the rest of the space.
For Instagram, picking the right hashtags is one of the most important decisions in branding because they determine who sees your posts. Based on hashtags, people often scroll so using the right ones means your posts show up to strangers who share their interests.
4. Integrate Videos With Reels And Stories
Your best choices on Instagram are Stories and Reels if your target audience likes video content. It’s best to experiment with both to see what works just like your other content. Instagram Stories are more of an ongoing commitment users stick to day after day since they disappear after 24 hours.
On the other hand, Instagram Reels have more production such as sound effects, filters, text, editing options, and stickers. Reels are more like a string of short clips tied together created as a response to TikTok. In particular, your tone of voice, remember to stay consistent with your other branding.
5. Engage With Followers
Instagram branding is about meeting your brand and having a conversation because it isn’t about just people seeing your content. This actually means responding to comments. People will ask a question about your business which gives you a good opportunity to answer publicly because sometimes they will compliment your brand or express interest.
For Instagram branding, dealing with criticism and negativity is important. Be sure to handle them smartly because your supporters will pay close attention to how you deal with trolls.
6. Collaborate with Influencers
When you’re an unknown brand, it can be challenging to reach out to influencers but just keep one thing in mind they are business people like you. You could help them out because influencers are constantly searching for new and undiscovered things to post about.
Final Note
The success of Instagram branding depends on the quality of your content in whatever theme or genre you’re using. Make this your top priority to create visually appealing content that your audience finds creative and engaging. For inspiration, keep your eyes always open so that you can repost the content when needed.
