Like almost every other social networking platform, locating marketing success with Twitter requires careful planning and deliberate purposefulness to really stand out and maintain your audience interested. Many business owners assume that “tweeting” will do the trick and achieve marketing success. While there are definite advantages to such activity, they are certainly not the norm. Instead, it takes a well thought out strategy to really get the most from Twitter. It is important to understand that there are certain goals that must be achieved before you attempt to use Twitter as a marketing tool. Let's dive into a few Twitter marketing guidelines any serious business owner can use to truly make the most of this social networking platform.
The first thing that any company wishing to create a presence on Twitter should focus on is attracting a target audience. In order to be successful at using Twitter for marketing purposes, you must have a targeted audience or prospective customers that are interested in what you have to offer. The best way to accomplish this task is to identify your target market and actively engage with them and listen to what they want to know. This means that you will have to take the time to develop a relationship with your target audience, so be prepared to listen to what they are saying about your products and services, ask them how they feel about your product and if there are particular features that they would like to see that aren't currently available.
Once you have developed a relationship with your target audience, it is time to build your followers. This is where being proactive comes in. Rather than simply submitting tweets to your followers hoping that they will “tweet” back, you must actively engage with your followers in order to build a strong presence within the platform. Remember that while Twitter is a powerful marketing platform, it is also a community, so be polite and helpful to your followers. Your goal is to build a network of followers who will be interested in what you have to say.
When you begin marketing on Twitter, you will need to provide your followers with a link to your website or blog in order to gain their trust. This can be done through links to Twitter pages that you host on your own website or blog. You can also use Twitter to post short promotional videos, audio clips or podcasts that you have created. It is important to remember that each promotional tweet that you send out will be visible to all of your followers, so be sure to take advantage of this by being creative and unique.
If you don't own a Twitter account, or if you don't have access to a website that allows you to use Twitter, then you can always use WordPress to manage your social media accounts. For example, if you wanted to post a tweet regarding your latest blog post, then you could simply login to your WordPress site and copy and paste the code into your tweet. While not as widely used as Twitter, WordPress also offers the same benefits as Twitter and much more convenience because of its user-friendly interface and ability to maintain a stable blog or website at a low price.
Another useful tool for both Twitter and WordPress marketing is called “retweet.” Simply click the button that is displayed next to the tweet you just posted and it will automatically send an alert to your followers. This will enable them to go straight to your Twitter or Facebook page to read your latest message. Each time you do this, one of your followers will see your retweeted message. You can see how many people are responding to your Tweets this way and will be able to determine if this method is effective in terms of increasing your engagement level.
Digital marketing expert, Brian Jackson has used Twitter to increase his visibility as an online marketer. He has even created a software program that allows anyone to create a Twitter account for free and use it to post impressive headlines that drive massive amounts of traffic. A great aspect about using this tool is that there are no fees involved. All you need to do is set up your Twitter account, add a decent amount of content and start tweeting. Brian's main focus with influencer marketing is the ease of use and the potential to drive massive amounts of free traffic to a website or blog.
If you want to effectively integrate Twitter and WordPress into your overall online marketing strategy, consider using the Hashtag management platform. There are many different platforms out there and you will be able to find a platform that suits your needs and will help you stay out of the spam filter. Hashtag management has been used by Brian Jackson to help boost his visibility on Twitter and gain more followers.
