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E-commerce is one of the booming sectors that is constantly experiencing rapid growth by stimulating the modern generation of business entrepreneurs, startups, and medium and large-sized enterprises. As an eCommerce website designing company, we noticed the presence of online stores in an e-commerce marketplace has helped plenty of businesses flourish across the world.

As per the report, worldwide eCommerce sales are projected to reach approx 7.5 trillion USD by 2025. With easy-to-use websites and mobile applications with a proper store catalog, eCommerce has brought new opportunities for both sellers and consumers. Continue reading and know more about an eCommerce website and it’s all aspects.

What is an eCommerce Website?

An eCommerce site is a kind of digital storefront that effectively facilitates transactions between sellers & buyers. This is a virtual shop where you can sell your products and allow your customers to make purchase decisions.

Through this website, eCommerce businesses can accept payments, process orders, manage logistics & shipping, and provide customer assistance. The scope of electronic commerce is vast & the types of e-commerce websites that host digital transactions could be broken down based on the parties involved.

B2C websites:

B2C or business-to-consumer online store websites allow the exchange of products or services between sellers and customers. Amazon is the best example of a B2C website.

B2B websites:

B2B stands for business-to-business that facilitates digital transactions between businesses. For instance, if you have a company that sells t-shirts online, you buy those products from a wholesaler.

C2C websites:

A C2C website is known as a consumer-to-consumer marketplace that allows the exchange of products between consumers. Etsy & eBay are the best examples of C2C websites. 

C2B websites:

A C2B website is a place where consumers provide goods & services to a business. The C2B business model mainly focuses on the following areas:

  • Marketing & brand awareness
  • Market research
  • Freelancing & contracting

C2A websites:

Consumer-to-administration or C2A websites allow consumers to offer goods, services, or information to governmental organizations, public administration, etc. This is one of the challenging eCommerce business models.

Why is eCommerce important?

E-commerce reaches millions of customers across the world and offers a convenient shopping experience to customers’ fingertips. Moreover, it has become a vital part of the top eCommerce companies including startups, entrepreneurs, SMBs, and large enterprises as it allows them to be highly competitive, eliminates all geographical barriers & much more. Here are a few reasons why electronic commerce is important to make a business successful.

  • Helps you keep track of costs
  • Expands your brand
  • Offers great marketing opportunities
  • Builds transparency in business
  • Allows you to be more competitive
  • Promotes global reach
  • Reduces unnecessary expenses

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Must have features of an eCommerce website

It’s a dream for every eCommerce business owner to have a feature-rich website that looks appealing, loads fast, and offers an excellent shopping experience to potential customers. Here is a list of must-have features of a well-designed eCommerce website platform.

  1. User-friendly design and navigation

User-friendly design is the ultimate feature of any eCommerce website that helps customers find their favorite products. All products must be categorized logically and in a simple manner so that customers can smoothly search for their products. From user-friendly design eCommerce sites, you can expect:

  • Simple, high-quality, and straightforward homepage
  • The website should have a search bar
  • Properly listing category pages in the navigation bar
  • A responsive e commerce website design
  1. Customized CTA

Call to action is a feature that allows customers to take necessary action on the website. However, implementing a CTA or call-to-action button is important, but making a customized CTA button helps you boost the conversion rates of your eCommerce website. If a customized CTA button is strategically placed, it will move your potential customers through a sales funnel. Moreover, it also helps customers explore new collections on your website.

  1. High-quality product images

You may sell premium quality items on your eCommerce store but if your product images are not appealing, your customers do not feel safe buying your products. That’s why you need to focus on premium quality and high-quality product photos. Moreover, you should make sure that all product photos can be properly viewed from any angle, especially if you sell watches, jewelry, or other customized products. 360-degree view provides the ultimate eCommerce shopping experience to your customers.

  1. Search bar

A search bar is one of the greatest features of any eCommerce website. It helps your customers explore all your product categories with ease and find what they are looking for. A well-optimized search bar helps to enhance customer experience and boost sales. While designing and developing a search bar, you must focus on below things:

  • Ensure visibility: Top left portion of the website page is the best place for a search bar
  • Focus on standard design: To find out the search bar, you can add a magnifying glass icon
  • Use autocomplete: Autocomplete helps users finish their search more quickly
  • Make it user-friendly: User-friendly search bars boost the shopping experience
  1. Sort & filter

Sort & filter is one of the top eCommerce online store design features that allow customers to grab the product they are searching for with ease. This is a unique trick to offer a properly categorized sorting and filtering list that ensures they’re utilizing their valuable time to make a purchase decision & not exploring products. Here are the top examples that will help you create your sort & filter list.

  • Sort by price: Low to high, high to low, or by specific price range based on the value of your products
  • Sort by location: City and countrywide like USA, UK, or India to make sure that you show the proper product availability
  • Sort by style or color options: Based on the variety of your product offered by you
  • Sort by promotion or launch: New, on sale, featured items, etc.

Try to add only the most relevant filters in the list instead of adding too many unwanted filters, so that customers get a very convenient shopping experience on your website.

  1. Multiple payment options

Cart abandonment is one of the major issues for eCommerce businesses. Multiple online payment options solve this issue by improving the chance of grabbing the deal in the stage of final checkout. This feature helps to make online purchasing easier and more convenient.

According to the research, providing multiple payment methods on an ecommerce site like debit or credit card payments, PayPal, Stripe or COD can help to boost sales by up to 71%. Moreover, you can also integrate plugins with buy now & pay later functionality that will help to grab your customers’ attention. If you want to develop a feature-rich ecommerce website for your online business, you need to hire the best ecommerce web development company in India.

Top eCommerce Websites

Almost every e-commerce website started with a minimum resource, and over time, they scaled themselves. Today’s eCommerce industry has a great mix between inborn eCommerce businesses and brick & mortar retailers who turned into eCommerce giants. Some of the best eCommerce sites include:

  1. Amazon

No doubt, Amazon is one of the largest eCommerce websites with a massive global presence. As of 2022, this online eCommerce store had more than 2.4 billion visits (desktop and mobile). With a 37.8% market share, Amazon is consistently leading the retail e-commerce industry. Amazon is known for its range of product categories with unparalleled user experience & customer service. Moreover, Amazon also tracks customers’ browsing & purchase patterns to deliver personalized product recommendations.

Key perks of Amazon marketplace

  • 100% purchase protection
  • Improved product recommendations
  • Quick site conservation
  • Flexible promotion & scalability
  • Safe and secure billing option
  1. Flipkart

Established in 2007, Flipkart is another popular eCommerce site in India having more than 337.9 million monthly visitors. Flipkart stepped into the market as a bookstore and now it has become one of the top eCommerce sites that offers a number of products from different categories such as books, electronics, apparel, home appliances, beauty, and more. The official website of Flipkart provides a hassle-free, smooth, and convenient online shopping experience.

Key perks of the Flipkart marketplace

  • Instant online status of any purchase order
  • Easy to navigate
  • Simple order tracking
  • Quick access to information
  • Multiple payment options
  1. eBay

eBay is a leading consumer-to-consumer online marketplace that sells personalized products, vintage stuff, refurbished and used items, fabrics, automotive parts, curtains, jewelry, sheets & much more. Headquartered in the US, eBay facilitates both B2C and C2C sales and it delivers to 190 countries & territories across the world. Buyers do not have to pay any kind of transaction fees on this website, however, it’s slightly different for sellers as they need to pay for product listing.

Key perks of eBay

  • An easy-to-use eCommerce platform
  • Customizable filters
  • Good for buyers and sellers
  • Less expensive to use
  • Advanced search options
  1. Aliexpress

Owned by the Alibaba group, AliExpress is one of the largest B2C eCommerce marketplaces that supports 18 languages including English, Spanish, Portuguese, Italian, Dutch, French, etc. As of March 2023, the Aliexpress website had 466.3M of total monthly visitors. From automotive parts, electronics, and fashion to health and beauty products, and home and gardening items, Aliexpress offers everything you need.

Moreover, as one of the top eCommerce websites, AliExpress also minimizes overhead costs. This means it helps you ship directly to your customers so that you do not have to think about inventory management.

Key perks of Aliexpress

  • Available in 18 languages
  • No overhead fees
  • Huge product catalogs
  • Auto translation support
  • Access to a number of global suppliers
  1. Walmart

Walmart is the third-ranked multinational retail chain that operates approx 10,500 stores presently. Unlike Amazon marketplace, Walmart charges seller fees only when a product is purchased. The referral fees may also differ depending on the category of any product. Moreover, as the best eCommerce website, Walmart also allows its sellers to build a return policy that will help them make conditions favorable for their eCommerce business.

Key perks of Walmart marketplace

  • Smooth fulfillment process
  • Built-in listing management
  • Transparent fee structure
  • Unlimited product assortment
  • Reach a huge customer base

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Start your journey with custom eCommerce

eCommerce has removed the barriers & brought the seller closer to the consumers. If you would like to kickstart your business with a feature-rich eCommerce website, this is the right time to invest in the eCommerce web development service. We, Sphinx Solutions, suggest you start developing a custom website and learn the tips & tricks along the way. You may take a number of inspirations from the above-mentioned best eCommerce websites & build web pages based on the strategies and techniques they have utilized. For more info, get in touch with our experts.


What is eCommerce on a website?

E-commerce stands for electronic commerce, a process that allows users to buy and sell products or services online through a website. It connects buyers and sellers with the help of digital transactions. There are 4 types of eCommerce – B2B, B2C, C2C, and D2C.

What is the best eCommerce website builder?

Some of the top eCommerce website builders include

  1. Squarespace: Overall best
  2. Square Online: Best for free plans
  3. Shopify: Good for dropshipping
  4. BigCommerce: Best for large ecom websites
  5. Wix: Ideal for abandoned cart recovery
  6. Weebly: Ideal for inventory management
  7. Ecwid: Best choice for WordPress users

How would you design an eCommerce website?

To design an eCommerce website, you need to follow the below steps

  • Find your CMS or Content Management System
  • Make an account or get web hosting
  • Choose an eCommerce template or theme
  • Customize your website & create web pages
  • Build product listings
  • Configure payment gateways, inventory & tax tools
  • Test & launch your eCommerce website.

What eCommerce Platform Should I Use?

5 best eCommerce platforms you should consider

  1. WooCommerce – Best all business types
  2. Shopify – Best for small businesses or startups
  3. BigCommerce – Best for medium to large-scale businesses
  4. Magento – Best for large scale enterprises
  5. Sellfy – Best for businesses that focus on digital goods


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