Google AdWords is the most popular paid advertising (also known as PPC) network around, and one of the most popular strategies adopted in Digital Marketing today.
Google Ads, if done effectively together with a professional Google Ads Agency in Melbourne, offers many benefits for businesses, such as:
It’s faster than SEO – You can see faster results in terms of increased traffic to your website and higher conversion rates than with organic SEO.
Increased brand awareness – In addition to increased traffic and conversions, you can get increased brand visibility and brand awareness through Google AdWords.
Reach more people – Through the Google network, you can reach way more people than other platforms, including Gmail users.
It’s a great remarketing tool – If you are looking at retargeting those people who had previously shown an interest in your products and services, then Google AdWords is one of the best remarketing tools you can find.
Track and measure your performance efficiently – Google Ads offers great analytics tools that allow you to track and measure the progress of your ad campaigns both effectively and efficiently so that you always know which of your campaigns is performing well and which ones are not.
Flexible – You can change or eliminate any non-performing ad campaigns at any time, without any additional costs to you.
Low cost – Google AdWords is one of the most cost-effective Digital Marketing methods available, generating a high return on investment.
Be on the same level as your competitors – Google Ads can level the playing field for businesses with smaller budgets and far fewer resources so that they can compete on an equal platform with their much larger competitors.
Google AdWords is a platform that is available to anyone, irrespective of how large or small the business is, especially if you partner with an experienced Agency specializing in effective Google Ads Management in Melbourne, to boost your Melbourne-based business.
So is Google AdWords worth it for 2021? It sure is!!