The Google Display Network is an extension of the Google Ads platform which allows businesses to display their advertisements on third-party websites that are a part of this network. This creates a larger reach in terms of audience as well as lower costs and allows more businesses to compete for the same keywords without paying huge prices.
As any PPC Agency in Melbourne will tell you, there are many benefits to the Google Display Network, such as:
Improved reach – With millions of websites on the Google Display Network, the audience reach you can gain is huge. This helps increase your visibility as more people will see your ads.
Lower costs – The cost per click on the Display Network is much less than on the Google Search platform. So you get a broader reach at a lower cost.
Different pricing models – With this Network you can get different pricing models in addition to Pay-Per-Click, such as Cost-Per-Mile.
Visual Ads – While Google Search ads are text-based, with the display network you can use more compelling visual ads, including animated ads, which are more effective.
Remarketing – Remarketing ads are an important part of the display network, able to give you greater conversions at lower costs. This is the ideal way to bring back leads which you may have lost for some reason, and have the chance of converting them into actual buying customers.
While there are some disadvantages to using the Google Display Network, if done right, the advantages you can gain from it are far greater. The solution to working around the disadvantages is to work on your campaigns together with an experienced Google Ads Agency in Melbourne, or elsewhere, who have the right amount of experience and know-how to get you the benefits of advertising on the Google Display Network, especially if the Agency is a Google Premier Partner.
