The gap between reality and fantasy is rapidly narrowing; there is no limit to what can be accomplished through design. In recent times, the fashion industry has seen over the top transformation in the market landscape that is has become extremely challenging for fashion brands and retailers to define and invest in a specific trend. What may seem relevant today may soon lose its importance in the coming days. Therefore, having software, such as the jacket design online, enables clothing companies to trust their customers and determine how their apparel should look. These modern solutions help apparel firms to stay relevant to their shoppers as they can design their jackets or any other apparel through 3d technology.
Jacket Design Maker Enables Fashion Houses to Leverage the Virtual Trends
A few months back, the world's digital home was sold for over $500,000 on the NFT market. Many experts, in the beginning, didn't agree that digital technology would become a huge traction point for fashion brands. In the last couple of months, we have seen how hyper-real fashion, an umbrella term through tech, has facilitated a new interaction between physical and digital. It is continuously blurring the line from digital showrooms to Artificial Intelligence (AI) models; we truly live in the future. Moreover, the trend to wear or support digital clothing is gradually gaining more expertise in the fashion markets and fashion weeks. Front rows and after-parties are in, but people are not necessarily welcomed if participants support the metaverse.
Consequently, virtual landscape-based companies, such as Decentraland, is hoisting their first Metaverse Fashion Week starting next month. Dozens of global fashion brands and thousands of visitors are anticipated to witness the virtual experience of fashion shows, attend live music sessions at branded after parties, and buy and wear digital clothing directly from catwalk avatars. The platform intends to bring together various fashion companies and initiate their talks, collaborations, and other events during the four-day virtual event. Hugo jumped on the bandwagon and made the first attempt to sign with MVFW partner Boson Protocol to enable the people to buy physical Hugo goods within the metaverse, including Metaverse Fashion Week. It was the first brand to confirm its participation. Organizers are hush on other brands but say household names, luxury and emerging brands and digital-first creators are involved. Since the project was announced in late December, more brands have expressed interest than Decentraland has the capacity to host.
The event organized by Decentraland's MVFW shows the potential of the metaverse and the opportunities it offers to other fashion companies. The market is open for SMEs and leading brands to set up a virtual home and leverage the environment to trial the technology of a 3d virtual world platform in a relatively less risky manner. Similarly, the custom jackets provide customization solutions using 3d technology that enables clothing brands and retailers to let their customers experience the digital space, design their jackets, and collaborate with designers in real-time. It provides a low-risk customization business model to fashion houses to know how the virtual space will look like and how they should operate.
Virtual avatars have already started to walk the runways, which are sometimes shoppable and wearable, showing that people have accepted virtual reality and are ready to associate with brands that are open to embracing these technologies in their business model. These solutions also allow brands to create physical twins; that is, brands can create and display their designs on their websites and also on their physical stores. For instance, a person visits a metaverse platform and wishes to purchase a digital item through an NFT and don the cloth immediately; they can choose to sell that item or keep it and redeem it through NFT. The digital platforms allow buyers to scan QR codes on virtual stores to see a realistic-looking 3d render of the item pop up in their physical space at home through smart gadgets.
Many brands are counting on new blockchain models, such as Ethereum wallet, that offer more ease in traction for shoppers willing to purchase anything on the digital platforms. Most of these platforms have open access to these new ways of purchasing products, while some have to rely on the new ways of initiating business transactions. For instance, Afterpay, a “buy now, pay later” payments platform, has released its official February 2022 New York Fashion Week (NYFW): The Shows events calendar. It features activations in New York City to Los Angeles and slates various programmes to be featured in both in-person and virtual activations. It will provide NYFW experiences, including ‘see now, buy now' collections with 11 Honoré and Sergio Hudson, and immersive experiences with Rodarte. Over on the West Coast, AfterPay will also host a free consumer experience at Westfield's Century City in Los Angeles.
Wrapping Up-
To summarize, the fashion industry has completely evolved in the last two years. The inception of digital technology has changed every course and industry that came its way, and fashion is no different. The way businesses happen have become more transparent tech-friendly, which has enabled fashion houses to innovate further and transform many lives it touches. Brands are better equipped to listen to combat and survive any changes that come their way. The jacket design online by iDesigniBuy takes the notch a little further as it makes fashion houses' business model more flexible by listening to what their customers want and providing them marvellous customer experience while shopping.
