Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into the search engines.
Keywords are important as they determine how your content is going to be found in the sea of search results. To drive traffic to your blog from Google search engine, it is important that you know how to put the keywords.
Keywords are crucial for the search engine optimisation of your blog. So, the bloggers need to be careful before choosing the keywords for a particular topic.Here are some tips to get the keywords right for your content.
Well written content is always SEO optimised.
When you choose a topic and write everything you want to share, you do not worry about the keywords. This type of well-written content is always optimised.
Know Your Customers
Before you create a list of keywords to target, you must know who your customers are and what they’re looking for when searching online for your products or services. Put yourself in their shoes. Think like they would do and then choose the keywords.
Try different terms and test how they result. It will help you in better optimisation of the blog posts.
Write topics which are not easily covered
It is easy to find a keyword which is not much used by mass. Or choose a topic which is little offbeat. Your ranking in Google would definitely improve with it. Your goal is to identify keywords that have a relatively high search volume but are less competitive.
Use the Google Keyword Planner to analyse your keywords
Use the free Google keyword planner to know different long tail search terms for your chosen keyword. Analyze the Keywords You’re Targeting. If you have a clear idea of how your readers think, keyword research through keyword planners is helpful. Once you have a clear idea of exactly who your customers are, it’s time to do keyword research and find keyword phrases that will be of interest to searchers.
Put the Keywords right
Your keywords must be placed in the title, subtitles, first paragraph and the descriptions of your blog post. Use plugins to use the keywords right and optimised. I use Yoast SEO and it has helped me a lot in ranking for most of my popular posts. In fact, 50% of my traffic comes from direct and organic traffic.
SEO optimisation is necessary for our blogs and so do the keywords. Writing content centring a particular phrase or term is tricky but fruitful. It also comes with practice. So, start choosing the keywords carefully and start writing!
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