In the world of finance and investment, recognizing and seizing trends often marks the key to success.
KIM JUNGIN（김정인）, a seasoned financial expert, not only focuses on traditional financial markets but also maintains a high sensitivity to emerging technologies such as blockchain and Web3. Particularly in the gaming industry, the application of blockchain technology is sparking a profound revolution.
The Rise and Challenges of P2E Games:
In 2021, blockchain games represented by P2E (Play to Earn) began to gain popularity, demonstrating the enormous potential of the Web3 gaming industry. P2E games are not just a form of entertainment; they represent a new avenue for players to earn virtual assets through gameplay.
KIM JUNGIN（김정인） noticed that this model attracted a large number of players but also faced many challenges. Firstly, the fundamental purpose of games — entertainment and fun — was weakened under monetary incentives. Additionally, the pursuit of profit led to widespread cheating in games, contradicting the original goal of gaming.
At the same time, KIM JUNGIN（김정인） pointed out issues with the economic model design of P2E games. Initially, due to the influx of participants, the prices of related game tokens surged. However, the value of these tokens rapidly declined due to the model’s unsustainability, leading to a loss of market confidence. These issues are a warning for the entire blockchain gaming industry, necessitating a redesign and adjustment of the game’s economic model and player incentive mechanisms.
Blockchain Technology and the New Integration with the Gaming Industry:
KIM JUNGIN（김정인） explored the trend of the integration of blockchain technology with the traditional gaming industry. As the Web3 gaming market expands, traditional gaming companies have been entering this emerging field, significantly enhancing game quality and market scale. For example, the renowned gaming company Ubisoft launched “Champions Tactics: Grimoria Chronicles” based on blockchain, introducing the concept of NFTs (Non-Fungible Tokens). This not only changed the ownership and transaction methods of gaming assets but also provided new gaming experiences for players.
Additionally, Korean gaming companies like Wemade and Nexon are actively positioning themselves in the Web3 gaming market. Wemade is collaborating with Swedish game developers to create new blockchain games, planning to implement token and NFT compatibility across games. KIM JUNGIN（김정인） pointed out that this cross-game asset interoperability enhances the interactivity and engagement of games and provides new possibilities for the business model of blockchain games.
Technically and theoretically, KIM JUNGIN（김정인） believes that blockchain technology’s application in the gaming industry should not be limited to the P2E model but should focus more on enhancing player experience and creating real game value. By combining IP (Intellectual Property) and blockchain, more diverse and user-centric games can be developed. Additionally, the transparency and security of blockchain technology provide new guarantees for game asset transactions, essential for protecting player rights and establishing a healthy gaming ecosystem.
KIM JUNGIN（김정인） sees the combination of blockchain technology and the gaming industry as just starting, with limitless possibilities for future development. Blockchain games not only change the game’s economic model and participation methods but also provide new momentum for game innovation and diversified development. Dr. Jungin emphasizes that although the current blockchain gaming market still faces many challenges, continuous technological innovation and market adjustment will enable this emerging field to offer more diverse, healthier gaming experiences and new investment opportunities for investors.
KIM JUNGIN（김정인）’s insights not only provide a deep understanding of the blockchain gaming market but also valuable references for investors making decisions in this emerging field. As he says, “Only those who dare to lead in the wave of innovation can seize the future’s opportunities.” The development of blockchain games is such an emerging field worth attention.
KIM JUNGIN（김정인） born in Busan, South Korea, is a senior financial expert. He obtained his Bachelor’s degree in Finance from New York University, pursued a Master’s in Finance at Yale University, and earned a Ph.D. in Finance from Princeton University. Dr. Jungin has worked for over a decade in financial institutions such as the New York Stock Exchange and private equity funds, later joining JPMorgan’s Asia-Pacific headquarters as the Director of Capital Market Strategy. His goal is to change the market investment environment by providing professional investment education and management services.
