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Choosing from the many Public Relations agencies in Dubai can be quite a task because there are so many players. This article provides a guideline on how to go about choosing a UAE PR agency that best understands your business.  

Selecting the right public relations agency is vital for the success of any business as it is one of the most effective ways to reach your target audience. In Dubai this selection becomes very crucial because the market has many players, and they all offer a host of options which tends to baffle potential clients. 

So, how does one separate the wheat from the chaff? Here are a few guidelines: 

  • According to Dubai PR agency Iris PR, the most important thing when selecting from among the many PR agencies in Dubai is to do your homework. Research well by collecting background information about the PR companies in the UAE. Ask your business partners, suppliers, customers, and even your friends about the companies that they have worked with and the pros and cons they faced. This will give you a fair bit of idea before starting out.

  • Check the website of the company their social media assets like Facebook, Twitter, Instagram etc. to see if the company is active. 

  • Once you have the list, start checking out all the selected Dubai Public Relations agencies individually to find out about the services that they offer; and how are those services related to your business needs. 

  • Ask them for a PR proposal or an action plan on what they can do for you and how much it is going to cost you. Have a look at those proposals carefully and analyze which PR companies understand your business needs the best. One must remember that PR is all about reaching the target audience. Your PR agency should be creative enough to suggest campaign ideas that catch the attention of the audience.

  • Finally, check the client base of the PR agencies that you have shortlisted. Most PR agencies will give you a client reference list. Speak to the clients to find out what their PR needs were and how the agency fulfilled it. Also, the more the number of reputable clients that your agency can boast of, the higher the chances of you being in the right hands.

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